Prosperity media SEO agency

Medical SEO Services

Medical SEO falls into Google’s YMYL category. This makes it one of the most difficult industries to rank for on search engines. 

To meet the guidelines and have the best chance of succeeding, you need to have a thorough medical SEO strategy. We’ve learned from over a decade of search engine optimisation experience what works and what doesn’t. 

If you’d like to learn more about our healthcare SEO services, then send our team a message. 

Our Medical SEO Services

No two businesses are the same which is the reason why we build a custom SEO strategy for each of our clients. 

We use the following medical SEO services to grow businesses just like yours. As a specialised SEO agency, we concentrate solely on SEO which allows us to constantly test and improve our services.

These are the tried and tested services we to get results for medical websites just like yours. 

Keyword Research

When it comes to keyword research we’re committed to identifying the specific terms and phrases your potential patients are using in their online searches. We believe that the heart of an effective SEO strategy lies in understanding the language of your audience.

By pinpointing popular search terms, we can optimise your content to match these queries, increasing your conversion rate, your visibility and attracting more potential patients.

Our team utilizes advanced keyword tools and insights to determine the best keywords for your medical practice. We consider factors such as volume, competition, and relevance to ensure we’re targeting the most effective keywords.

We don’t just build traffic for the sake of traffic, we create a strategy that will build revenue. These revenue-generating keywords are often low-volume keywords but convert at a much higher rate. 

Our priority is to make your medical website a go-to resource for anyone seeking medical services in your specialty, improving your online presence and driving patient growth.

Local SEO & Google Business Profile

We’ll focus on enhancing your local SEO and Google Business Profile which are hugely important parts of most medical businesses. 

Local SEO ensures your practice is visible to patients in your geographic area. We’ll optimise your site for local keywords creating any new landing pages that are necessary. The first thing people do to find medical services is to look online so your medical company showing up first will be a big factor in your ability to generate more revenue. 

Next, we’ll optimise your Google Business Profile. This tool allows you to manage how your medical practice appears on Google Search and Maps. We’ll ensure your profile is complete, accurate, and optimised for search. This includes adding photos, hours of operation, encouraging patients to leave reviews and more. 

Establishing E-E-A-T for YMYL

Establishing Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) for Your Money or Your Life (YMYL) pages is an essential factor in Google’s ranking algorithm.

We focus on demonstrating your medical expertise, showcasing your authority in the healthcare industry, and building trust with your audience.

We do this by creating high-quality, accurate, and relevant content, backed by your team. We also ensure your site’s security to protect your patient’s information, thereby enhancing trust.

Also, we can utilise our Digital PR team to manage your online reputation and presence. In essence, boosting your E-E-A-T score isn’t just about ticking SEO boxes, it’s about presenting your healthcare practice as a reliable, authoritative source of medical information.

Link Building

Link building is a vital component of our medical SEO services that significantly enhances your medical website’s visibility and credibility. By securing quality backlinks from authoritative sources, we boost your site’s reputation and rankings.

Each link we build serves as an endorsement for your healthcare services, signalling to search engines that you’re a trusted provider.

We don’t just aim for quantity; we prioritize quality. Our team meticulously vets each potential linking site for relevance, authority, and trustworthiness. We also leverage our relationships to gain valuable link placements.

Through strategic link building, we help your healthcare site climb search engine rankings, driving more traffic and potential new patients your way.

Competitor Research

Competitor research helps us understand what strategies are working for others in your industry. It’s not about copying, but about gleaning insights to craft an even stronger SEO strategy for your healthcare practice.

We examine their website structure, backlink profiles, content, and keyword usage, pinpointing their strengths and weaknesses. This information is invaluable in identifying opportunities for your website’s SEO.

In addition, we monitor their online reputation and overall digital marketing footprint. By understanding your competition, we can better position your practice online, ensuring you stand out in the crowded digital healthcare space.

SEO Management

SEO isn’t something you can set and forget. The landscape constantly changes with algorithm updates, new best practices and more competitors entering the market. 

We tackle everything from keyword research and selection to on-page optimisation, all while keeping a keen eye on the ever-changing landscape of SEO. We adjust strategies in real time, ensuring your website stays at the top of search engine rankings.

We understand the unique challenges of the healthcare industry and tailor SEO strategies to meet these needs. We’re not just about driving traffic, we’re about driving the right kind of traffic; potential patients. Our goal is to ensure that when someone searches for a service you offer, it’s your business they find first.

How Our Team Works With Clients

Our SEO specialists work directly with your company becoming an extension of your team. We handle the day-to-day SEO so your team can concentrate on additional marketing efforts. 

Unlike some Medical SEO agencies, we never put an account manager between you and the SEO. You’ll have direct access to the professional who’ll be leading your project. They’ll also be on hand to answer any questions you may have. 

Opening Call

These initial conversations are crucial in understanding your unique needs and goals. Our team takes the time to learn about your specialty, target audience and online presence.

We then discuss our strategic approach tailored specifically to your medical practice. This opening call also lays the groundwork for our ongoing communication. We believe in transparency and collaboration so we keep you updated every step of the way. From strategy development to its execution and monitoring, you’re kept in the loop.

We’re not just your SEO service provider, we’re your partner.

Building Your Medical SEO Strategy

Once we’ve gotten to know your unique needs through our initial call, we’ll start crafting a robust and personalised medical SEO strategy for your practice.

We’ll kick things off with an in-depth audit of your current online presence, pinpointing areas of improvement. 

When our team builds a strategy it focuses on the high-reward areas first. This helps to speed up the results and drive big growth from the get-go. 

Our in-house team can also take care of content creation using experienced writers to create informative, engaging and optimised content. 

When we’ve built your medical SEO strategy, we will present it to your team so that you have the final say on what gets done. 

Getting to Work

Our team doesn’t just work for you, we work with you. We’re committed to your success, optimising your website so you can focus on what you do best; providing quality healthcare services.

We’ll work alongside your marketing team if you have one and become an extension of your company. We can also work alongside a paid ads team to ensure your strategy is optimised from every angle. 

Monthly Reports

We provide our clients with detailed monthly reports, serving as a comprehensive tool to assess the ongoing progress and effectiveness of our SEO strategies. 

These reports are a critical component of our medical SEO services, allowing us to track key metrics, evaluate performance, and refine strategies. We focus on transparency and collaboration, ensuring you’re always in the loop.

Our reports provide insights into website traffic, keyword rankings, and conversion rates, among other important metrics. By understanding these figures, we can identify areas of success and those needing improvement. We’re committed to optimising our strategies based on data-driven findings.

Our goal? To keep enhancing your online visibility, attract more patients, and boost your business’s growth.

How Much Does Medical SEO Cost?

The cost of medical SEO services largely depends on several factors. These include 

  • The starting point 
  • The level of competition
  • The specific strategies you need to implement

At Prosperity Media, we bill on an hourly basis. The hours each project requires will vary for each medical company. 

Our team can work with a pre-arranged budget. If you’d like a more accurate quote, feel free to get in touch with us here. 

For the best ROI, we recommend investing in a bespoke medical SEO strategy tailored to your specific needs. This way, you’re not only paying for services but also for the expertise and experience of a team that understands medical SEO inside out.

Why Work With Out Medical SEO Agency?

Choosing our medical SEO agency provides you with the advantage of a dedicated, experienced team that knows the intricacies of healthcare SEO like the back of their hands. We’re not just SEO experts, we’re also adept in the field of medicine, understanding the unique challenges and opportunities your practice faces.

We’re committed to enhancing your online visibility, driving more traffic to your website, and converting that traffic into patients.

Our approach is tailored to your needs, using cutting-edge techniques and ongoing analytics to refine and optimise your strategy. We’re transparent in our processes, providing regular reports so you can see the progress we’re making.

How is Medical SEO Different from Traditional SEO?

While we’ve touched on the benefits of our tailored approach to healthcare SEO, let’s delve into how medical SEO differs from traditional SEO.

Primarily, the stringent guidelines governing healthcare providers’ information make medical SEO trickier. These guidelines require that the content on healthcare websites be highly accurate, trustworthy, and comply with regulations.

Another distinction lies in the audience. Medical SEO involves targeting health-conscious users, patients, their families, and other healthcare professionals, so the keywords and content must align with their unique search queries.

Lastly, medical SEO requires a high E-E-A-T score due to Google’s YMYL standards. This is why healthcare websites demand higher-than-average credibility.

Frequently Asked Questions

What Specific Techniques Are Used For Healthcare Websites?

We utilize specific techniques including keyword research, on-page and off-page SEO, authority link building, and Google My Business optimisation. Each approach is tailored to the site’s unique needs.

Is There a Difference Between General SEO and Local SEO Strategies in Healthcare?

Yes, there’s a difference. General SEO focuses on improving a website’s visibility globally, while local SEO targets audiences in specific locations. We use both in healthcare to reach the right patients effectively.

How Do Medical Professionals Earn a High E-E-A-T Ranking?

We enhance your ranking by consistently sharing expert medical knowledge, ensuring all content is up-to-date and trustworthy. This focus on expertise, authoritativeness, and trustworthiness helps us establish credibility in the medical SEO field.

Are There Legal Restrictions That Need to Be Considered in Medical Seo?

Yes, there are legal restrictions in medical SEO. It’s crucial that we navigate these limitations while optimising your site to avoid penalties.


Matthew Barby, Senior Director of Acquisition at HubSpot

"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."


Proof over promises.
See our results

102 pieces of online coverage

+19,500 Increase in Organic Traffic

+900% Return on SEO Investment

+9530% ROI Based on Total Revenue from Organic Search Traffic

+100% Return on SEO Investment

271% Growth in organic traffic for Open Agent.

356% Growth in organic traffic over a 3 year period.

268% Increase in Organic Traffic

255% Growth in organic traffic.

44.8% Increase in organic traffic.

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