Award-Winning SEO Agency Melbourne

Our SEO Services

Here are the SEO services we provide to help elevate the ranking of your business in organic search and generate targeted organic traffic.

Comprehensive Technical SEO Audit

A crucial aspect of search engine optimization involves what happens under the surface of your website. 

Reaching the first page will prove to be a daunting task if your website is unattractive to search engine crawls. 

Our focus lies in identifying areas of improvement for your website from a technical SEO perspective. During a comprehensive audit, we examine redirects, 404 pages, crawling errors, keywords, title tags, internal linking, and problems with duplicate content.

While there is more to discuss, this preliminary analysis allows us to address any existing issues, ensuring that your website is set up to succeed. 

Search Engine Optimization Blueprint

Securing a high ranking for your website entails far more than just creating new content. 

Our SEO company will design a bespoke SEO strategy aimed at ensuring your website produces long-lasting and sustainable results. We only practice white-hat SEO techniques to make sure that your website won’t fall foul of any search engine penalties. 

Our focus is on delivering long-term results that enable you to outrank your competitors and capture their customer base. 

To achieve this, our SEO services concentrate on aligning key elements of your business to implement a highly effective SEO strategy. 

While we cannot delve into all the details here, we invite you to schedule a call with us to find out more about the SEO campaign our SEO experts could create for you.

Strategic Content Roadmap

Have you already published a significant volume of content on your website?

No need to worry – we will conduct an analysis of your existing content and devise an SEO campaign to improve its positioning in the search engine results pages (SERPs). 

Our plan goes beyond simply outlining a long-term content production strategy. 

We will also explore techniques like internal linking and on-page SEO to grow the visibility of your current content even more.

Targeted Search Engine Optimisation Keyword Research

While keyword research is widely recognized as a vital component of SEO, it’s important to understand that not all methods of conducting keyword research are equal. 

Our aim is to provide you with a comprehensive list of keywords that will not only drive traffic to your website and SEO blog, but also place your business in front of prospective customers who are ready to make a purchase. 

Our approach revolves around building your website’s topical relevance and positioning you as an authoritative figure in your niche. 

We will adapt and customize each of our SEO Melbourne services to ensure they align with your specific business goals.

Link Building & Digital PR Campaign Strategies

Our SEO Melbourne agency takes a unique stance on link building. 

Unlike the often spam-ridden nature of this practice, we believe that links should serve a purpose beyond mere quantity. 

We prioritize collaborative efforts, focusing on building meaningful relationships that contribute to your business’s growth. 

With our extensive experience as one of the leading SEO agencies in Melbourne, we have a proven track record of delivering results for out clients through digital PR and extensive link acquisition campaigns.

Our team is adept at enhancing your link profile, offering consultation on creating linkable content assets, and assisting your brand with effective online reputation management through responsible link-building methods.

Managing Backlinks for Ongoing Success

Securing links for your website is just one piece of the puzzle. 

It’s equally important to actively manage your complete backlink profile.

Do you have the expertise or time to identify which links should be disavowed or which anchor text can deliver the greatest advantages to a specific page? 

This is a service that our SEO agency Melbourne can provide. Sometimes it’s helpful to outsource a service like this so that your team can concentrate on other tasks.

We are always available to manage your SEO campaign. By implementing an ongoing, top-notch link acquisition and content asset campaign, your business will retain its competitive edge in the SERPs and bolster its overall authority.

On-Site Content Marketing Strategies

We are dedicated to ensuring that your team follows the correct process for adding keywords and content to your website. A successful content strategy and digital marketing plan are pivotal in attracting traffic to your site.

Continuous SEO Support and Maintenance

What sets our SEO company apart is our commitment to transparency and our exceptional responsiveness to our clients.

Recognizing the complexity of digital marketing solutions, we understand that our clients often have continuous questions and thoughts. We take pleasure in providing guidance and assistance on a daily basis, whenever it suits you best.

Assisting Your Internal Team

Our ultimate goal is to become an invaluable addition to your current team, working closely with your internal marketing team or managers to drive the best possible outcomes.

Why Choose Our Melbourne SEO Agency?

Our SEO agency is recognised as a leading SEO agency in both Melbourne and the broader Australian market.

Annually, we host the largest specialist SEO conference in Australia, providing invaluable knowledge to local business owners and SEO agencies. 

The event features renowned figures in the online marketing industry, as skilled SEO professionals only like to collaborate with other skilled SEOs. Few agencies in Melbourne can match our industry standing in this regard. 

Over the past decade, our SEO services and industry presence has allowed us to establish industry-leading connections, and our track record speaks for itself.

Having operated across diverse industries and served businesses of various scales, we bring a wealth of experience to the table.

What Types of Businesses Do We Work With?

Getting to know our business is just as important as us getting to know yours. This will ensure that our SEO Melbourne agency is the right company for you. 

Having been in the industry for so long, we have plenty of real-world case studies and reviews that we are willing to share with you. Just reach out to book a call and we can walk you through some.

Local SEO

If your business relies on local customers then you need to local SEO to bring in the right kind of website traffic.

This is why Onflare came to us. Oneflare is a business that helps local businesses connect with consumers in their area. 

At Oneflare, Prosperity Media provided us with a robust structure for on and off page optimisation to ensure we provide the best content for our customer’s search and discovery process. We have experienced significant uplift and continued growth in organic traffic and have helped us to rank above all our competitors for key search terms.

– Marcus Lim, Co-Founder & CEO

We devised a plan to build their authority and utilise local SEO to get them in front of the right type of audience. 

To do this we performed a backlink intersect analysis, improved on-page SEO, and helped them to build content marketing assets. 

Their organic traffic was now 61% higher when compared to the previous six months. 

The best part is, they now ranked higher than their competitors for local SEO and commercial keywords. 

Mid-level Companies

Whether you have a marketing team or not, we can work alongside whatever you have. 

When we started working with Ratecity they already had an experienced team of in-house content creators. This is what their marketing manager had to say:

At RateCity we were struggling to get our creative content shared across the internet, so we decided to contact an agency that could help us with this task and engaged with Prosperity Media. Prosperity Media provided us with great guidance on content marketing best practices and helped us to create high relevant content pieces that attracted both traffic and high quality links.

The SEO campaigns that we helped them to create increased their organic visitors from 188,359 to 479,395 in just six month

Enterprise-Level SEO Solutions and Large Companies

Competing to be on page one for companies of this size is going to be competitive. 

It’s necessary to get everything right to give your company the best chance at ranking. A high ranking in these industries can translate into big revenue. 

The head of marketing at LegalVision knew this so he came to us as he knew that our SEO Melbourne agency is experienced in this area of search engine optimisation. 

We’ve worked with Prosperity Media for a number of years on our B2B search strategy. James and the team are leaders in the search space in Australia. It’s no surprise they have won countless awards. I highly recommend Prosperity Media!

– Anthony Lieu, Head Of Marketing

We started with a deep technical audit to give us a baseline to work with. This also revealed some technical flaws that were first on the agenda to fix. 

After that, we moved on to acquiring high-quality backlinks to build authority and implemented a new content strategy. 

The results speak for themselves, their organic traffic increased over 260% and we 4X the number of keywords they were raking for. 

If they were to have purchased the traffic, it would cost over $196,000 a month compared to their previous traffic value of $30,000. 

Our digital marketing strategy involves targeting valuable keywords as the basis for successful SEO campaigns. This becomes even more important when working with enterprise SEO.

This is just one example we have of why search engine optimisation strategies are so important when done correctly. 

How Our Melbourne SEO Specialists Work

Although each client we collaborate with receives customized SEO strategies tailored to their specific requirements, we have developed a refined and perfected approach to our workflow through years of experience.

Clients Opening Call

As part of the process, we will ask you to fill out our SEO Melbourne form when you schedule a call with us (it’s a quick two-minute task). 

Subsequently, we can arrange a virtual meeting to delve deeper into your business, industry, and aspirations. 

This call will serve as the foundation for crafting an effective SEO strategy that takes your website to the forefront of search engines.

Thorough Technical SEO Audit

Here is where the real work begins. Our initial focus entails performing a thorough website audit, starting with a comprehensive assessment of your off-page SEO. 

This goes far beyond the “free SEO audit” that many Melbourne SEO agencies offer.

By utilizing SEO software and drawing upon our years of experience, we aim to uncover the answer to the question: “How captivating is your website in the eyes of Google’s crawlers?” 

Throughout this stage, we will diligently identify any penalties, negative SEO implications, and potential areas of growth, among numerous other aspects. 

Rest assured, most of this intricate process will occur seamlessly in the background, allowing you to concentrate on running your business without interruption.

Competitor Analysis for Effective Strategy

We study the search engine results pages and meticulously analyse your competitors’ websites. 

We will closely examine the keywords they have achieved rankings for, evaluate their backlink profiles, and assess their site structures. 

This investigation will give us an understanding of your industry’s competitiveness and allow us to devise an SEO campaign to outrank your competition. 

By identifying the authoritative sources from which your competitors acquire high-quality backlinks, we can devise an effective link-building strategy tailored to your website. We will proactively reach out to these websites or explore similar opportunities to secure backlinks for your business, bolstering your online presence. 

Additionally, our specialised Melbourne SEO expert will identify content gaps and unearth opportunities for improvement, enabling us to develop a compelling content strategy that outperforms your rivals. 

This may include creating a comprehensive content marketing plan and optimizing your on-page elements for optimal results.

Designing Your Customised SEO Plan

Having completed our initial research, it is now time to develop an SEO strategy to enhance your business’s SEO rankings. 

Our recommendations will include a range of on-page and off-page SEO techniques, prioritized based on their importance. 

Furthermore, we will offer valuable keyword and content suggestions, equipping you with a focused content marketing strategy. It is important to note that the timeline for achieving ranking results may vary depending on your site’s authority, which is why we advocate for an early start. 

Before implementing the strategy, we will arrange another meeting to present our findings in detail. During this session, we will provide a comprehensive breakdown of the upcoming activities that will unfold over the coming months. 

While search engine optimization requires time to get results, you can expect a clearly defined monthly action plan. 

When designing the SEO strategy, we prioritize addressing the technical aspects first to ensure that your site is optimally positioned for long-term SEO success. 

Executing the Action Plan

After finalizing the action plan, it’s time to roll up our sleeves and get to work. It’s worth noting that the execution process may vary slightly depending on the specific goals you have set. 

Your company will be assigned a dedicated account manager who will serve as the point person for your project. Our team of experienced SEO specialists will be responsible for handling the day-to-day tasks involved in optimizing your website. 

Normally, we will kickstart the process by focusing on the technical aspects of SEO, ensuring that your website is set up for optimal growth in terms of traffic. 

Once the fundamental parts are in place, we will proceed to prioritize the tasks that we believe will deliver the best results in the shortest possible time frame. 

After that, our team will work through the task list that has been agreed upon in advance.

Monitoring Rankings and Optimisation for Ongoing Success

The success of our SEO campaigns is measured by tangible results. 

We assess the effectiveness based on various factors, such as search engine rankings, the number of targeted keywords, and the quality of backlinks acquired. 

To provide you with complete transparency, we utilise SEO software to track and monitor these metrics, ensuring comprehensive reporting. 

Furthermore, we understand that continuous optimization is essential for sustained SEO success. Neglecting optimization would lead to failure, as search engines consistently prioritize relevance.

Also, compliance with the frequent Google algorithm updates is imperative. 

As the initial outcomes of our work become evident, we use this opportunity to further enhance the results. 

At our SEO company, we monitor everything right down to the finest details, as we recognize that even small adjustments to keywords or a backlink can generate significant improvements.

Choosing the Right SEO Agency in Melbourne

We understand that there are many Melbourne SEO companies and choosing the right agency for your needs is important to your business.

We recommend spending some time on a call to assess an agency’s level of experience and the range of services they provide. A reputable SEO agency Melbourne will be able to present you with success stories that are relevant to your specific business niche. 

We’ve already provided some examples of our work, and we would be more than happy to offer a tailored breakdown of how we can replicate similar success for your specific business.

It is important to be cautious as there are many bad actors in the SEO Melbourne industry, which is why you should ensure that the SEO companies you engage with have a solid reputation and industry presence. 

To determine if an agency is the right fit for your business, consider asking the following questions:

• Does the agency have testimonials and demonstrated experience in your vertical or industry?
• Can they provide case studies and reviews that are relevant to your niche?
• Do they have a strong ethical understanding of the market?
• What techniques and tactics do they employ for link building?
• Are they organic search specialists, or do they prefer digital marketing such as Google ads and social media to drive traffic?

Be Wary of These Things…

Having spent a significant amount of time in the SEO landscape of Melbourne, we have developed a keen eye for detecting red flags. 

We frequently encounter businesses that have suffered the consequences of subpar SEO strategies. In many cases, our initial task involves repairing the damage inflicted by previous agencies and restoring your website’s SEO integrity.

Claims of Guaranteed Results 

One of the most significant red flags to watch out for when hiring an SEO agency in Melbourne is the claim of “guaranteed results.”

You may have already encountered such promises, but it is important to understand why this approach is problematic.

Firstly, in the realm of SEO, no one can legitimately guarantee specific outcomes. Google’s ranking algorithms consider a multitude of factors, many of which remain a mystery. This makes guaranteeing things an impossible task.

It is worth noting that Google explicitly prohibits an SEO company from offering result guarantees. 

When an agency does make such assurances, it often indicates a higher likelihood of employing unethical practices. Faced with the pressure of meeting promised results within a set timeframe, they may resort to dubious tactics to manipulate the system.

Unfortunately, this approach is the fastest route to attracting penalties from search engines, which can severely impact your website’s performance.

We highly recommend searching for another SEO service.

Black Hat SEO Practices

The most dangerous form of SEO for your business is black hat SEO. It earns this label because it relies on deceitful techniques that directly oppose Google’s guidelines. 

The challenging aspect is that no agency will explicitly admit to employing black hat practices. Therefore, it is essential for you to be able to discern when something appears suspicious.

Bad SEO can take the form of the following techniques:

• Establishing low-quality or manipulated links
• Utilizing misleading URL redirects
• Implementing cloaking methods, which involve showing different versions of your site to Google and users
• Stuffing keywords

When in discussion with an SEO agency in Melbourne, remain alert to any indications that might suggest the use of such unethical tactics. 

Additionally, carefully monitor the work they produce to ensure its quality and compliance with ethical standards.

If it Sounds Too Good To Be True

This aspect is closely linked with guaranteeing results, as inexperienced agencies often fall into the trap of making promises they can’t back up. 

Their lack of practical experience and reviews leads them to overstate their capabilities.

While choosing an inexperienced agency may appear to be a cost-saving measure in the short run, it will ultimately prove to be a waste of valuable time. 

Inevitably, you will have to find another SEO professional to rectify the mistakes made by the inexperienced agency. 

When it comes to your business, it is safer to invest in quality. The returns generated from effective SEO marketing should far outweigh the initial costs.

Understanding the Cost of an SEO Company in Melbourne

Most Melbourne agencies will all have slightly different pricing structures for their SEO services.

At Prosperity Media, our prices are dependent on how competitive your niche is, what work has been completed in the past and the overall SEO health of your website.

Typically we will charge on an hourly basis. The total cost can be estimated beforehand and we can work to a budget.

Here’s an idea of the structure that we typically see for Melbourne SEO:

Small business SEO project – 10-20 hours per month.
Medium-Sized Company SEO – 20-50 hours a month.
Large & Enterprise SEO – 50-100+ hours a month.

The Importance of SEO for Your Website

Good SEO should be about more than just rankings. It can build your brand to new heights. 

Increased Online Presence and Visibility

The ultimate aim of an SEO agency is to boost the visibility of your website on search engine result pages. 

By optimising the structure, content, and relevant keywords of your site, we can increase your website’s ranking, making it more discoverable to potential customers who are actively seeking your products or services.

This heightened visibility can cause an upsurge in organic traffic and provides more exposure for your brand.

Get Highly Targeted Traffic and Leads

Attracting highly targeted traffic to your website is made possible by search engine optimisation. 

By aligning the content on your site with relevant keywords and optimising it for specific search queries, we can generate qualified leads who are more likely to convert into paying customers. 

This precise approach ensures that your website appeals to visitors who have a genuine interest in your offerings, resulting in improved conversion rates and a higher return on investment (ROI).

One of the Most Cost-Effective Marketing Tactics

When comparing digital marketing strategies, SEO stands out as a cost-effective and long-lasting solution, unlike paid advertising. 

While paid ads can yield instant results, they demand continuous investment. 

On the other hand, SEO services can continue to generate results time and time again. By consistently optimizing your website and staying updated with algorithm changes, you can maintain a steady stream of organic traffic without the constant need for paying for clicks or impressions.

Enhanced User Experience for Visitors

SEO extends beyond keyword rankings and places significant emphasis on providing a good user experience. 

Search engines place value on websites that offer a positive user experience, including factors such as quick loading times, intuitive navigation, and mobile compatibility. 

By optimizing your website to perform well in these areas, you not only increase the likelihood of attaining higher rankings but also improve the experience for your visitors. 

A user-friendly website entices visitors to prolong their visit, explore additional pages, and engage with your business.

Establishing Authority and Credibility For Your Brand

Building a presence on the first page of search results enhances your brand’s credibility and authority in the eyes of potential customers. 

Websites that place higher in the results of major search engines tend to have more of a trust factor, users consider them to be more dependable and trustworthy. 

A good SEO strategy can establish your brand as a leader in your industry and nurture trust with your target audience.