Digital PR Agency

Incorporating digital PR into your overall SEO strategy for 2024 is one of the best and most cost-effective ways to build brand awareness with your target audience. 

Prosperity Media has deep experience in both SEO & Digital PR campaigns. We were also awarded best SEO agency by Semrush. We are market leaders in the Australian market with a team of over 27 ready to craft the perfect Digital PR campaign for your brand.

What is Digital PR?

Digital PR focuses on earning high-quality backlinks from authoritative and relevant online media publications back to your site, to increase authority, awareness and ultimately, organic rankings.

If you want to take a deeper look into the difference between digital and traditional PR, we’ve written a blog that explains it all right here: Digital PR vs. Traditional PR.

Digital PR is just one component under the link-acquisition umbrella, which also includes more traditional link-acquisition tactics like link building, broken links, and guest posting.

What Does a Digital PR Campaign Look Like?

Generally, there are three main tactics we use when working with digital PR:

• Reactive Digital PR
• Proactive Digital PR
• Campaign-led Digital PR

Which tactic to use depends on whether you have existing ‘outreachable content’ which can be utilised specifically for digital PR purposes, or if we have to create content together. Either way, our digital PR experts can support you through the entire process. 

Benefits of Digital PR Campaigns

While the number one priority for digital PR is to earn high quality links on authoritative and relevant sites (which you or your competitors can’t buy), there are a number of significant halo-effects, which can further support your brand awareness.  

• Brand awareness
• Credibility
• Social engagements
• Traffic to site (sales + retargeting) 
• New audience introductions
• Increasing organic search traffic
• Reaching new, potential customers by inserting your brand in relevant conversations

Measuring Success of Digital PR

Using SEO tools like Google Analytics and Google Search Console as well as digital PR tools, measuring success in digital PR is much more data-oriented and accurate than traditional PR, and we are able to report on tangible figures such as:

• Number of relevant and high quality links
• Search visibility
• Sessions
• Direct traffic and referral traffic
• Brand name searches on Google
• and many more

Book a call here to see how our digital PR experts can provide your company with experienced digital PR services.