B2B SEO Agency | Results-Driven SEO Company

B2B SEO

You understand the value of inbound quality leads in 2024. 

The trouble is making sure those leads keep coming down the pipeline.

As one of the most experienced B2B SEO agencies in Australia, we’ve helped many companies do just that. 

How To Build A B2B SEO Strategy

These are the 5 steps involved with the strategy:

  1. Technical SEO Audits
  2. Competitive Analysis
  3. Keyword Research
  4. Content Briefs + Quality Content Creation
  5. High-Quality Link Building

In order to see results, you’ll need to execute all of the steps to the best of your ability. 

This requires a lot of time, effort and knowledge that can’t be learned from reading one blog post.

The fastest way to succeed in B2B SEO is to hire the right agency. Contact us to discuss whether we’re the right fit for your business.

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Matthew Barby, Senior Director of Acquisition at HubSpot

"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."

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B2B SEO Agency Services

These are the SEO Services we offer to B2B companies.

Technical SEO for Search Engines

We use industry-standard tools to mimic search engine behaviour when crawling your site. 

Our experienced technical SEOs use a 100-point checklist to pinpoint issues that could be holding your Google rankings back. 

We speak developer, which just means we’re as nerdy and tech-savvy as your dev team.

We’ll work with them if they have any questions on how to fix specific issues.

At a minimum, our B2B SEO agency would analyse your website’s structure, URL format, and meta descriptions to ensure they align with best practices for search engine visibility. 

We would also check for any duplicate content issues or broken links that could negatively impact your rankings.

Another crucial aspect of the technical audit is backlink analysis. 

We would assess the quality and relevance of external websites linking back to yours. 

This evaluation helps identify toxic or spammy backlinks that may harm your reputation with search engines.

Technical SEO improvements involve addressing issues like site speed optimization by compressing images or enabling browser caching. 

Auditing URL canonicals ensure there are no duplicate content problems caused by multiple URLs pointing to the same page.

Mobile optimization is also a key component of a technical SEO audit since mobile-friendliness has become increasingly important for user experience and search engine rankings. 

Our agency would examine if your website is responsive across different devices and screen sizes.

Competitive Analysis

More than likely you’re competing with other B2B brands and B2B marketers in your industry. 

Conducting a thorough competitive analysis allows you to gain a strategic advantage over your rivals and dominate the B2B market. 

By conducting market research and analysing the search engine results pages, we can gather valuable insights into your competitor’s strategies, strengths, and weaknesses.

This information will help us identify opportunities for improvement and develop an advanced SEO strategy that sets you apart from the competition.

To conduct a comprehensive competitive analysis, we utilise various SEO tools. 

These tools provide valuable data on your competitors’ organic search rankings, backlink profiles, and keyword strategies. 

Analysing this data will allow you to identify keywords that are driving traffic to your competitors’ websites and optimize your site accordingly.

Once we’ve gathered the necessary data, we focus on both on-page optimization and off-page optimization. 

Keyword Research

Before performing keyword research, we’ll discuss your ideal target audience. 

What are their pain points? Basically, who is searching? 

Which search terms are they typing into Google?

We understand your customers’ buyer personas. From there, we generate a list of keyword ideas as well as look at the competition to identify opportunities.

These opportunities are bottom and middle-of-the-funnel traffic that is more likely to get your target audience to engage and reach out. 

From there we prioritise these opportunities based on commercial value and competition so you’ll know exactly which pages you need to create/tweak.

Content Briefs + Content Creation​

We have the capabilities to produce content for you in-house. 

If you have your own team of writers, we can research the topics and create high-quality briefs. 

These briefs eliminate guesswork and tell the writer exactly what to cover for optimal Google rankings.

Crafting high-quality content briefs and creating engaging, informative content is essential for B2B organisations looking to optimize their online presence and attract their target audience. 

Our B2B SEO agency understands the importance of conducting thorough keyword research and incorporating relevant keywords into your content briefs.

By identifying the search intent your target audience uses, you can tailor your content marketing strategy to address their specific needs and pain points.

The content creation process involves not only writing compelling copy but also formatting it in a way that makes it easy to read and digest. 

A professional SEO agency would emphasise structuring your content with headings, subheadings, bullet points, and other formatting elements that improve readability. 

Also, the use of images, videos, infographics, or other visual aids to enhance engagement.

Finally, a data-driven approach is crucial when analysing the performance of your content. 

We can help you to track metrics such as page views, time on page, bounce rate, and conversion rates using tools like Google Analytics, Google Search Console or other analytics platforms.

This will help to gain insights into what types of content resonates most with your target audience and make informed decisions about future content creation efforts.

High-Quality Link Acquisition 

Our system of acquiring links has been perfected from the years of experience we’ve accumulated. 

We ensure websites that link to your business meet certain quality metrics before we reach out. 

This ensures the links pointing to your site move the needle.

Effective outreach is key when it comes to link acquisition in the B2B SEO landscape. 

Building strong relationships with industry influencers and thought leaders can greatly enhance your link-building efforts. 

By collaborating with those who have a significant online presence and a relevant audience, you can leverage their authority to gain valuable backlinks to your website.

To succeed in link-building, it’s important to employ various tactics and strategies. 

One effective approach is to create compelling and informative content that naturally attracts links from authoritative websites. 

This could be in the form of insightful blog posts, whitepapers, or case studies that provide unique value to your target audience.

Additionally, actively seeking out opportunities for guest blogging on reputable industry websites can help expand your reach and establish credibility within your niche. 

What is B2B Search Engine Optimization?

Business-to-Business SEO is a strategy that aims to generate higher rankings and therefore more traffic.

B2B search engine optimization puts a business’ website above competitors to attract customers looking for their products and services.

Organic search can be divided into 3 main categories.

Here’s the top-level overview:

On-Page SEO for Organic Traffic

Each landing page on your website should serve a purpose to either sell or inform your customers. 

This is where On-Page SEO comes in and you have complete control. 

On-Page SEO is having the perfect harmony of content for humans and keywords for robots. 

When I mean robots, I’m talking about search engines such as Google, Bing and Yahoo.

A landing page that is just optimized for an algorithm with a poor user experience will give you a poor conversion rate. 

And a perfectly crafted sales page with no optimization could convert but probably won’t receive much traffic from Google.

Just like a business starts with a set of ideas, every B2B SEO campaign starts with a set of keywords. The trick is choosing the correct ones.

You’ll want to choose keywords with low competition but high commercial value. 

In many B2B niches, like marketing, keywords with low competition and high commercial value are scarce.

After years of experience, we’ve perfected our keyword research processes. 

Schedule a call and we can help pinpoint the keywords that will get you the best ROI.

Off-Page

Unlike On-Page SEO, Off-page is much harder to control. 

Off-Page SEO is the process of earning a link from other websites to yours. The industry commonly refers to it as Backlinks or Link Building. 

These are incredibly important when it comes to ranking for your target keywords and are often difficult to earn.

You can think of backlinks like votes. The more you have the better your rankings, organic traffic and visibility. 

But it isn’t so much about quantity as it is quality. Otherwise, what’s stopping every marketer from going on Fiverr and paying for a $5 link blast?

If you want the best results, you’ll need to do outreach. 

That means creating prospect lists, finding email addresses, crafting templates and sending messages. 

You’ll also need to pay for SEO tools such as Ahrefs and Semrush.

Sure, it’s time-consuming and laborious but it’s a necessary evil. 

We recommend you outsource it. Feel free to contact us. 

We’ve been developing our outreach processes for years and earning our clients quality backlinks consistently each month.

Technical SEO

Technical SEO is the process of optimizing your website for crawling and indexing. 

Before Google can rank a page, they need to find your pages and store them. 

If your site isn’t optimized for this, it may take longer to rank or if there are serious issues searchers may not see your pages in Google at all.

Those are the main concepts but lead generation for B2B SEO and B2C SEO are actually quite different.

Why is SEO Important for B2B Companies?

If you’re running a B2B company, SEO is crucial for attracting potential customers who are already searching for your products or services online.

Great B2B SEO can give you a leg up on the competition and put you in front of decision-makers during their research process.

Implementing effective B2B SEO practices can have a significant impact on lead generation by increasing organic traffic and visibility. 

By optimizing your website with relevant keywords, creating informative and valuable content, and improving user experience, you can attract qualified prospects.

Over time, search engine optimization will help to build your website’s authority. This makes it easier for your future content to rank and delivers sustainable, cost-effective results. 

Also, measuring the ROI of your B2B SEO campaigns will help you to determine the effectiveness of your digital marketing campaigns. 

By tracking metrics such as organic search traffic, conversion rates, and revenue generated from organic leads, you can evaluate the success of your SEO efforts and make data-driven decisions to optimize future campaigns.

Difference Between B2B SEO vs. B2C SEO

There are some key differences between B2B and B2C SEO. 

Knowing the difference between the two is paramount to the success of your B2B SEO strategies.

That’s why you need to partner with someone who is experienced in the industry. 

Low Search Volumes

B2B keywords have less search volume than B2C keywords. However, don’t let low search volumes discourage you. 

If your customer lifetime value is high, then just 10 visitors per month could lead to one sale. 

Search volumes may be lower but the amount of revenue per customer could be worth thousands of dollars.

Another issue is if your idea is too new or isn’t well established in the market, people won’t know how to search for it. 

In order for SEO to be effective, there has to be search demand for your product or service.

B2B Requires More Nurturing

In the case of DSLR cameras, consumers have no problem visiting the site and making a purchase on the spot. 

“Food Photographer Sydney”, isn’t going to be as easy. 

Ranking for this term has the potential to bring in huge revenue for the photography business but requires more lead nurturing. 

Restaurant owners and catering companies are going to have questions about the services. 

They’ll want to know what makes you different from the competition. 

They might ask for more credentials and experience. In order to make a sale, you’ll typically need to follow up.

A high-ticket product or service naturally requires more research for both B2B and B2C. 

The main difference is a B2B product or service is typically a lot more expensive to purchase and is a more long-term decision. 

Whoever found you through Google may need to conduct more research, ask their boss about the budget or consult with their internal sales team before making a final verdict.

Online Reputation & Reviews

In a B2C climate, businesses have the opportunity to do a high volume of sales through SEO. 

That means more chances to nail the customer experience and get more positive reviews. If you receive negative feedback, you can easily dilute it.

In B2B, reputation is equally as important but the velocity of customers coming in is much slower. 

You’ll need to make sure your online reputation is on point from day one. 

That means asking your customers to leave a positive review the moment they’ve indicated they are satisfied with your product or service.

If your business has a poor reputation online, that will surely affect sales. 

Customers won’t even consider your product or service if they see others talking about how it fails to meet expectations.

This area of SEO is called online reputation management.

What’s Working For B2B SEO Now?

B2B SEO is getting more competitive year after year. 

Authority sites, like Hubspot, are building up their domain authority using linkbait. 

Domain authority makes it much easier to rank for lucrative keywords in your niche.

We’ve seen some powerful content marketing strategies and link magnets to help build the authority of B2B companies. 

Contact us if you want some ideas of similar things we can create together as part of your B2B SEO strategy.

Here are some examples:

Tools

Tools can be a great way to attract links and address the pain points of a certain target audience in your industry.

Design

Canva created a tool that helps you choose one font and then find the ultimate pairing.

https://www.canva.com/learn/the-ultimate-guide-to-font-pairing/

Canva has B2B and also B2C customers. The main appeal of this tool is that it solves a problem for web and graphic designers. 

When creating a new design for a website or brand, there are hours spent on pairing fonts together.

This tool helps you do that in seconds. 

Not only did it earn them 647  links, but also more brand recognition as it was highly shareable.

Ecommerce

Shopify created a whole suite of tools for ecommerce businesses.

https://www.shopify.com.au/tools

Shopify targets businesses that want to switch from complicated E-Commerce CRMs and also businesses looking to start selling products. 

The approach with this page was purely link bait. They created a bundle of useful tools and resources that help sellers succeed. 

In the process, they earned 46 backlinks.

Marketing

Co-Schedule created a headline analyzer: https://coschedule.com/headline-analyzer

Co-Schedules’ ideal customer base is internal marketing teams. 

Marketing teams need to come up with clickbait headlines for social media platforms in order to receive good engagement. 

Naturally, it became wildly popular scoring 5,380 backlinks.

Content That Targets Specific Problems

Kinsta is a web hosting company that executes this strategy perfectly. 

They know their customers’ pain points and have created keyword-targeted pages that solve their issues. 

The upsell is their product but the main objective of this style of content is to increase brand recognition, awareness and attract links.

Statistics Pieces

At Prosperity Media, we’ve taken full advantage of this style of content for ourselves as well as our clients. 

We created an internet statistics piece that over time has earned us passive links. 

The entire concept is that journalists are looking for facts in your industry. 

The first thing they do is check Google search engine results and then cite the top blog posts.

Over To You

This blog post is just the basics. 

If you’re pressed for time and you want results for your business, contact us

We live by transparency and results. 

Our agency has been in business since 2012 and throughout the years we’ve built long-lasting relationships with our clients because our work speaks for itself.

Proof over promises.
See our results

102 pieces of online coverage

+19,500 Increase in Organic Traffic

+900% Return on SEO Investment

+9530% ROI Based on Total Revenue from Organic Search Traffic

+100% Return on SEO Investment

271% Growth in organic traffic for Open Agent.

356% Growth in organic traffic over a 3 year period.

268% Increase in Organic Traffic

255% Growth in organic traffic.

44.8% Increase in organic traffic.

Grow your traffic and sales with Australia's best SEO firm.

SEO Strategies

We think before we act and find opportunities to increase ROI and dominate your competition.

Content Creation

Get seen and engage people with content loved by both search engines and people alike.

On-Page Amplification

We find the most promising ways for you to turn it up a notch and drive quality traffic.

Link Acquisition

Do it right the first time. Safe practices that stand the test of time and support your brand.

Some common questions and answers our team receives from people looking for help with B2B SEO Agency | Results-Driven SEO Company.

These questions noted below may assist with picking the right B2B SEO Agency | Results-Driven SEO Company services provider.

What are the key differences between B2B SEO and B2C SEO strategies?

The key differences between B2B SEO and B2C SEO strategies lie in targeting businesses, keyword research, content strategy, and link building. B2B SEO focuses on a complex sales funnel with technical keywords, while B2C SEO requires a balance between broad and niche keyword

How can B2B companies measure the success of their SEO campaigns?

To measure the success of your B2B SEO campaigns, track organic traffic, analyse B2B SEO metrics, and calculate the ROI of your efforts. Use data-driven analysis to evaluate keyword rankings, conversion rates, and lead generation.

What are some common challenges faced by B2B companies when implementing SEO strategies?

When implementing SEO strategies, B2B companies face common challenges such as targeting the right keywords for B2B marketing, search intent, optimizing SEO implementation for B2B sales, and measuring the effectiveness of SEO campaigns in driving lead generation and conversion rates.

How does B2B SEO contribute to lead generation and conversion rates?

Targeting specific, industry-related long-tail keywords in B2B SEO can positively impact lead generation. optimized B2B content improves conversion rates by providing valuable information to potential customers. A strong backlink profile contributes to both lead generation and conversion rates. Technical SEO factors like website speed, mobile-friendliness, and URL canonicals should be optimized for improved search results too. Lastly, a seamless user experience on a B2B website enhances lead generation and conversion rates.

Are there any specific best practices or techniques that B2B companies should follow for effective SEO?

To optimize B2B SEO, use effective techniques like thorough keyword research, content marketing, and link building. These strategies will enhance your website’s visibility, get more qualified website traffic, and ultimately generate more sales qualified leads, and conversions.