Open Colleges – Education SEO Case Study Growth Study
356%
50+
593
Working with Prosperity Media over the past 3 years has been excellent. Their outreach, link building and quality SEO services as well as their data reporting has been top notch, and a great help to our wider digital marketing strategy. Prosperity has been flexible and proactive when it came to wider company changes and requests Open Colleges has had, and has been able to adjust their strategy accordingly. Prosperity Media keeps abreast of the wider international marketing landscape and always comes to us with progressive and fresh ideas. I highly recommend working with them for any digital marketing, SEO, PR or outreach strategies.
– Yvette McKenzie, Digital Strategist
The Problem
Open Colleges is the Australian leader in online education, having helped over 800,000 students gain the skills needed to launch their career. They wanted to increase the amount of leads flowing into the business through search engine optimisation.
The Solution
Open Colleges contacted Prosperity Media to help with growing their SEO traffic and to generate more leads via SEO. The team at Prosperity was also tasked with creating high quality content to target the education space.
Prosperity Media conducted a technical SEO audit to fix up legacy issues on the domain. In-depth keyword research and analysis were also completed to identify gaps in the market. The team at Prosperity Media also assisted with creating and deploying long form content assets in the education space. Prosperity Media developed a Digital PR and link acquisition strategy and implementation for the brand covering key content assets and new landing pages.
The Result
The ongoing SEO work resulted in a 356% growth in organic traffic over a 3 year period.
Organic Traffic Value Growth
– From $333,000 a month traffic value to over $1,282,000 a month.
– Equivalent value to buy the same traffic.