Ecommerce SEO

Ecommerce SEO Agency

Ecommerce SEO

Imagine having buying customers find your eCommerce store 24/7. 

This is the power of SEO and why you need to perfect it to beat your competitors in 2024.

Prosperity Media has worked with over 100+ plus established eCommerce brands using Shopify Plus, custom CMS, Magento and more over the past 10 years. We were also awarded best SEO agency by Semrush.

Winner Best SEO Agency

But there are many moving parts when it comes to eCommerce SEO. Experience is what is going to get you results. 

We’re one of the most experienced eCommerce SEO agencies in Australia and have the results to show for it. 

Book a call with us to see how we can help you. 

Truly Custom eCommerce SEO Strategies

Because cookie cutter just doesn’t cut it.

We pride ourselves in being an eCommerce SEO agency that custom tailors an SEO strategy to fit the specific needs of your eCommerce business.

What does that mean for your business?

Simply put…

More visibility, more clicks to product pages and more revenue.

Because of this, there’s also less reliance on paid ads which makes your business more sustainable and cost-effective to run. 

We’ve been making large ecommerce brands more revenue since 2012 and we’re confident we can do the same for you.

Our eCommerce SEO agency offers these services:

  • eCommerce Keyword Research.
  • Technical Analysis.
  • Complete eCommerce SEO Audit.
  • eCommerce Tailored Content Strategy.
  • Internal Link Optimisation.
  • Conversion Rate Optimization (CRO)
  • Link Building.
  • SEO Reporting & eCommerce Goals Statistics.

You’re In Good Company

We assisted a large online retail client to grow their SEO traffic to over 750,000 visitors a month in the Australian market.

 

This is just one of our eCommerce case studies. 

We’d be more than happy to show you our eCommerce SEO service on a call. 

Deal With Real People

We work for you locally and in-house. 

Our work is never outsourced and rather than communicating through an account manager, you’ll have direct access to the team who is actually doing the work. 

Our process is fully transparent, we’ll keep you updated every step of the way.

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Matthew Barby, Senior Director of Acquisition at HubSpot

"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."

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Ecommerce SEO Services

So how do our ecommerce SEO services get you results? 

Here are just a few of the ways our eCommerce SEO agency builds a successful campaign. 

Whether you’re on Shopify, Magento, Woocommerce or other eCommerce platforms, our eCommerce SEO service is pretty much the same.

Ecommerce Data Driven Keyword Research

We use SEO tools to search a database of more than 7 billion keywords that are updated every month. 

If your target customers search for it, we can pinpoint it.

After we sort keywords, we qualify each one manually to see if it’s a good opportunity for your ecommerce site.

We cherry-pick opportunities that are low competition but have the highest commercial value for your business and prioritize them based on ROI.

That means quicker keyword rankings for your ecommerce website and more traffic to drive sales.

Landing Page Upgrades & Content Creation

Once we’ve selected your keywords, our team of content creators work in perfect sync with our SEO specialists.

Content creators optimize your copy for humans and SEO specialists optimise it for robots (Google).

The whole process is data-driven. Our in-house tools scrape the search engine results pages and return a list of metrics to include within your content.

From title tags, h1 tags, meta descriptions, keyword densities and word count we look at how your competition ranks their collections pages and we do it better.

Competitive Analysis

Speaking of the competition, there’s no worse feeling than losing to them. That’s why we incorporate competitive analysis into your eCommerce SEO strategies.

This gives you a bird’s eye view of what’s working in your space and how we can capitalise on it.

We can see exactly what keywords you’re currently ranking for versus your competitors.

Keyword research gives you untapped opportunities and competitive analysis tells you which keywords we can tap into that the competition already ranks for.

This helps you steal a piece of the market from the competition.

Why Do I Need Ecommerce SEO?

eCommerce businesses thrive off traffic, but not just any traffic, buyer–intent traffic. 

SEO is the best way to get eCommerce businesses in front of customers who are ready to buy. 

Paid advertising may work for the short–term but it isn’t a viable long–term strategy. Once your budget has been spent, the traffic gets cut off like water running through a tap. 

SEO, on the other hand, keeps visitors pouring into your site for months, if not years depending on the competition in your space.

Lastly, implementing SEO techniques can also enhance your brand image by improving the user experience, increasing credibility, and establishing your brand as a trusted source in the industry.

Increased Sales

SEO is essential to boost your online sales. 

To target high commercial intent keywords, AKA the keywords that are going to make you the most money, there’s going to be the most competition.

So when you get SEO right, that high-quality traffic will come flooding into your online store. The best part is they’re ready to buy!

Day and night there will be a flow of buyers looking around your store and purchasing from you. 

This is why eCommerce SEO strategies are one of the best marketing strategies available today. 

Cost-Effective Marketing

Pay-per-click advertising has only been increasing in cost over the past few years. 

Plus changes in competition and the time of year can lead to CPC increases that eat into profits. 

With search engine optimization the upfront cost pays for the long-term results. SEO can be maintained for a much more affordable cost than paid advertising. 

There’s also the snowball effect. 

When your site has pages that are ranking it builds your authority which helps you to rank new content quicker. 

Also, more traffic means you can better utilise other marketing channels such as 

  • Creating lead magnets to gather email addresses
  • Building and growing an email list
  • Retargeting visitors and performing conversion rate optimization

This will set you up for long-term success which only adds to the value of organic marketing. 

Improve Your Brand Image

Building a strong brand reputation is crucial for gaining customer trust and establishing credibility in the competitive world of eCommerce.

By consistently posting engaging content that aligns with your target audience’s interests, you can create a positive perception of your brand. 

Additionally, more satisfied customers mean more online reviews which further enhances your brand’s reputation. 

Positive reviews not only boost customer trust but also act as powerful endorsements for potential customers who are considering purchasing from you.

How Much Does An Ecommerce SEO Campaign Cost?

Ecommerce SEO services cost vary depending on the SEO company.

Here at Prosperity Media, our prices are dependent on how competitive your niche is, what work has been completed in the past and the overall SEO health of your website.

Typically we will charge on an hourly basis. The total cost can be estimated beforehand and we can work to a budget.

Book a call and we’d be happy to discuss what we can do for your business with your current budget.

Why Is Prosperity The Best Ecommerce SEO Company?

We deliver results and focus on transparency. 

We’ll never over-promise and we’ll never under-deliver. 

Our eCommerce SEO company has been in business since 2012 and throughout the years we’ve built long-lasting relationships with many eCommerce SEO clients because our work speaks for itself.

Every year we also host Australia’s largest specialist SEO conference. We attract the biggest names in SEO to help train local SEO professionals and businesses. 

No other eCommerce SEO agency in Australia can replicate this kind of industry standing. Working with the best is what helps to keep us at the forefront of eCommerce SEO. 

We also have eCommerce SEO success stories to back up our claims. 

Any SEO agency that you’re considering working with should be able to provide you with real-world examples of the work they’ve done in your industry. 

To hear our eCommerce SEO case studies and what we can do for your business, simply book a call and we can provide more information. 

How Do I Get a Custom Ecommerce SEO Strategy?

Give us a call. We can discuss how we can help get the results your business deserves.

What is Ecommerce SEO?

Ecommerce SEO refers to the practice of optimizing ecommerce websites for search engines to increase visibility and drive organic traffic. 

It’s a crucial aspect of online marketing as it helps an online store rank higher on search engine results pages (SERPs) and attracts potential customers.

To excel at ecommerce SEO, it is essential to understand how search engine optimization works and familiarise yourself with best practices.

By conducting thorough keyword research, you can identify keywords that have the potential to bring in targeted traffic.

This involves considering factors such as search volume, competition level, relevancy to your products, the authority of the website ranking for those keywords, and most importantly – commercial intent. 

By focusing on commercial keywords that indicate buying intent from users searching for products similar to yours, you can optimize the content of eCommerce websites and attract qualified leads who are more likely to convert into paying customers.

How To Rank An Ecommerce Website

In order to rank an ecommerce website, you need the perfect storm of strategy and implementation. 

Developing an eCommerce SEO strategy gives you the road map on how to rank for specific keywords but without implementation it means nothing.

The first step in ranking ecommerce websites is to build an SEO strategy. 

This involves taking a look at competitors and planning out keyword research. 

Once the strategy is built, you’ll want to run a technical audit of your site to check there’s nothing holding it back. 

Once the site is deemed healthy, you’ll have to start building out content and landing pages that target keywords from the strategy. 

The last step would be to build links to content assets and interlink them to your collection pages that drive revenue.

After the links have been built you’ll start to see some real improvements in rankings over the course of 3-6+ months.

Site Architecture

A well-structured site architecture plays a crucial role in enhancing the overall user experience, ensuring that visitors can easily navigate through your website and find what they’re looking for. 

This, in turn, leads to higher engagement and increased conversions.

Additionally, a strong site architecture helps search engines understand the organisation of your website and index it more efficiently, which can positively impact your rankings.

This can be difficult for an eCommerce website where there are a large number of pages, often with similar content. 

To keep things organised, you need to remember these two things:

  1. Establish a simple site structure that’s easy to scale
  2. Keep every page fewer than three clicks away from your homepage

This will make sure that your site is not only easy to navigate, but that the link authority from your homepage flows through your site. 

There are more advanced techniques such as canonicalizing the most important version of a page so Google knows which version to show. 

You can also set up breadcrumbs so that there are navigation links on product pages to get back to the category page and homepage. 

Your eCommerce platform may or may not do these things for you. 

Site architecture and everything that comes with it can be complex, if you’re unsure it’s best to contact an experienced SEO agency. 

On-Page SEO for Ecommerce

One crucial aspect of on-page optimization is conducting thorough keyword research. 

By identifying the most relevant and high-performing keywords for your ecommerce business, you can strategically incorporate them into your product pages, URLs, meta tags, and headings. 

However, it’s important to avoid keyword stuffing or repetition as this can make your store look spammy and negatively impact user experience.

Another key factor in on-page SEO for ecommerce is optimizing your product descriptions. 

Instead of resorting to thin content or generic descriptions, aim for longer and unique descriptions that provide important details about each product. 

This not only helps improve the ranking of your product pages but also enhances the overall user experience. 

Including relevant keywords throughout the page, content helps Google understand what the product is about and improves its accuracy in ranking the page.

By implementing effective on-page SEO strategies such as keyword research, optimizing product descriptions, prioritising user experience, and incorporating internal links, you can improve your website’s visibility in search results while providing a seamless shopping experience for potential customers. 

Link Building

A strong and diverse link profile is essential for improving your ecommerce SEO. 

One effective link-building SEO strategy is guest blogging, where you contribute high-quality articles to authoritative websites in your industry. 

This not only helps establish your expertise and credibility but also allows you to include links back to your online store in the author bio or within the content itself.

Remember that when implementing any link-building strategy for ecommerce SEO, it’s crucial to focus on quality over quantity.

Prioritise authoritative sites with high domain authority and relevance to ensure that the links you acquire are valuable and beneficial for your online store’s search engine visibility.

Content Marketing

To effectively promote your products and drive traffic to your online store, you need to focus on creating compelling and valuable content. 

Content marketing plays a crucial role in increasing brand awareness, engaging with your target audience, and ultimately driving conversions.

Here are some key strategies to consider:

  • Social media: Utilise popular social media platforms to share your content and engage with potential customers. Create captivating posts that highlight the benefits of your products and encourage users to visit your website.
  • Influencer marketing: Collaborate with influencers in your industry who have a large following and can promote your products to their audience. This can help increase brand visibility and credibility.
  • Email marketing: Build an email list of interested customers and regularly send them valuable content related to your products. This helps nurture leads and encourages repeat purchases.
  • Video content: Incorporate video into your content marketing strategy as it’s highly engaging and shareable. Create product demonstrations, tutorials, or behind-the-scenes videos that showcase the unique features of your products.
  • User-generated content: Encourage customers to share their experiences with your products through reviews, testimonials, or social media posts. This not only adds credibility but also creates a sense of community around your brand.

By implementing these content marketing strategies, you can effectively reach and engage with potential customers while promoting your eCommerce store.

What Are The Best Ecommerce SEO Tools?

That largely depends on who you ask because there are heaps of them. 

Our favourites at Prosperity are Ahrefs, Semrush, Screaming Frog, Sitebulb and SurferSEO.

Ahrefs and Semrush are the Swiss army knives of SEO tools. 

They are multipurpose tools that allow you to do various things such as keyword research, link audits, competitive analysis and even rank tracking.

Screaming Frog and Sitebulb allow you to crawl your site and poke around for technical issues. 

Fixing technical issues is often underrated but very important. They could be holding your site back from ranking and you might not even know it.

SurferSEO gives you the ability to optimize your on-page SEO for ecommerce sites and regular sites. It tells you exactly what to put on your pages to optimize them for search engines.

What are Common Ecommerce SEO Mistakes?

When it comes to ecommerce SEO, there are several common mistakes that can hinder your website’s success.

Duplicate Content

Duplicate content refers to identical or very similar content that appears on multiple pages of a website. 

This can negatively impact your search engine rankings and result in penalties from search engines.

To avoid duplicate content issues, it’s important to implement canonical tags on your web pages. 

Canonical tags inform search engines which version of a page is the preferred one, eliminating confusion and preventing penalties.

This will help improve your organic traffic and prevent any potential negative consequences associated with duplicate content penalties.

Too Many Pages

Overwhelmed by the sheer number of pages on your website, it’s easy to feel lost and frustrated.

There’s no easy way to get around this, you’ll need to go through all your pages and find out which ones aren’t generating any revenue or traffic. 

It’s a good idea to think about removing these products and pages. You can then delete, no index, or redirect those pages while cleaning up your site. 

One important aspect of page optimization is ensuring that your URL structure is concise, descriptive, and includes relevant keywords. 

This not only helps search engines understand the content of your pages but also makes it easier for users to navigate through your site.

Thin Content

Now that we’ve addressed the issue of having too many pages on your ecommerce website, let’s move on to another important aspect of eCommerce SEO: thin content.

Thin content refers to pages on your site that have very little or low-quality content. These pages may not provide enough value or information to users, which can negatively impact your rankings in search engines.

Conducting thorough keyword research can help you identify the right keywords to target and incorporate into your content. By strategically using these keywords throughout your product and category pages, you can improve their relevance and visibility in search results.

Site Speed

Slow loading times can frustrate visitors and lead them to abandon your site, resulting in lost online sales and revenue. 

Also, search engines like Google consider site speed as one of the ranking factors, meaning that a slow website may struggle to appear higher in search results.

To improve site speed for your ecommerce website, there are several key areas you should focus on. 

Firstly, mobile optimization is essential since an increasing number of shoppers use their smartphones or tablets to browse and make purchases. 

Ensure that your website is responsive and optimized for mobile devices to provide a seamless experience for mobile users.

Secondly, image optimization is crucial as large image files can significantly slow down page loading times. 

Compressing images without sacrificing quality can help reduce file sizes and improve site speed. 

Implementing caching techniques allows browsers to store certain elements of your website locally, reducing the need for repeated downloads when users revisit pages.

Integrating a Content Delivery Network (CDN) can also help distribute your website’s content across multiple servers worldwide, delivering it more efficiently to users around the globe.

Proof over promises.
See our results

102 pieces of online coverage

+19,500 Increase in Organic Traffic

+900% Return on SEO Investment

+9530% ROI Based on Total Revenue from Organic Search Traffic

+100% Return on SEO Investment

271% Growth in organic traffic for Open Agent.

356% Growth in organic traffic over a 3 year period.

268% Increase in Organic Traffic

255% Growth in organic traffic.

44.8% Increase in organic traffic.

Grow your traffic and sales with Australia's best SEO firm.

SEO Strategies

We think before we act and find opportunities to increase ROI and dominate your competition.

Content Creation

Get seen and engage people with content loved by both search engines and people alike.

On-Page Amplification

We find the most promising ways for you to turn it up a notch and drive quality traffic.

Link Acquisition

Do it right the first time. Safe practices that stand the test of time and support your brand.

Some common questions and answers our team receives from people looking for help with Ecommerce SEO Agency.

These questions noted below may assist with picking the right Ecommerce SEO Agency services provider.

How long does it take to see results from eCommerce SEO efforts?

It typically takes several months to see noticeable results from ecommerce SEO efforts. Measuring ROI, understanding long-term benefits, analysing case studies, and monitoring website traffic growth are all essential for tracking the effectiveness of your eCommerce SEO strategy and outranking competitors.

What is the cost of hiring an eCommerce SEO agency?

Ecommerce SEO cost will vary on things such as the scope of work, industry competition, and the starting point. A comprehensive budget plan should be made, taking into account potential ROI analysis and ensuring value for money.

Can eCommerce SEO be done in-house or is it better to outsource?

Outsourcing ecommerce SEO can provide a fresh perspective and access to specialised knowledge. However, doing SEO in-house can allow more hands-on control. Ecommerce SEO can be complex so almost every eCommerce company can benefit from using the knowledge of an experienced eCommerce SEO agency.

How can eCommerce SEO help increase sales and revenue?

To increase sales and revenue, focus on improving your conversion rate by conducting thorough keyword research, enhancing user experience, implementing effective link-building strategies, and conducting competitive analysis. These steps will optimize your ecommerce site for success.

Are there any specific strategies or techniques that eCommerce SEO agencies use to optimize product pages?

To optimize product pages, we employ on-page optimization techniques, keyword research strategies, and product page content optimization. We also focus on image and video optimization, as well as implementing conversion rate optimization techniques to boost sales and revenue.