Technical SEO is highly underrated, especially for large eCommerce and enterprise companies. In order to make it to the first page of Google, Bing, or even Yahoo, your website needs to be crawled and indexed by a search engine.
Our technical SEO agency audits mimic search engine behavior. We use industry-standard tools such as Screaming Frog and Sitebulb to spot issues before they become serious problems. We aren’t just talking run of the mill issues such as missing title tags and meta descriptions.
Every Technical SEO audit we perform is done by a senior SEO specialist using a 100 point checklist. We check areas of technical SEO included but not limited to:
- Crawl analysis
- Internal link structure
- Thin content
- Duplicate content
- Image compression & optimization
- Page Speed Insights
- HREF Lang (for sites in multiple languages/regions)
- Log File Analysis
While we don’t reveal our entire agency checklist, feel free to check out our Definitive Technical SEO Checklist For Brands.
What You Can Expect From Our Technical SEO Agency
Clear and actionable insights with attention to detail.
Depending on the size of your website a technical audit can take anywhere from 2 to 3 days to complete. After our analysis, we have a good understanding of what issues to prioritize.
Many of our technical SEOs come from backgrounds in computer science and programming. We know how to speak ‘developer’ and consult with them to fix key issues that can improve your website’s performance in Google.
5 Key Areas Of Technical SEO You Don’t Want To Overlook
It’s important to look into the crawlability of your website. A large amount of response code errors, thin pages and internally redirected URLs can wreak havoc on crawlers. This can make it more difficult for search engines to discover and index new pages or detect changes in older ones. Search engines shouldn’t be the only focus. If these pages are 404 or 301 they can cause serious user experience problems that can cause visitors to bounce.
Web Core Vitals
How fast is your site? Does it have cumulative layout shifts? How quickly can a visitor see and interact with your content? You want to make sure your website is optimised for the latest Google updates such as Web Core Vitals. Web Core Vitals quantifies speed and UX of your pages and compares them to your competitors. Optimising for this update can help you gain an edge in visibility over the competitors.
Are your most important pages less than two clicks away from the homepage? If not, we can take a look at your menu structure and provide recommendations that can help pass more link equity to your most important pages. This is an aspect of technical SEO that is highly overlooked yet it can make all the difference.
Website Migrations And Structure Overhauls
Switching CMS’s? Migrating to another domain? Changing site architecture? Have you done any 301 redirect mapping? Are you carrying over title tags and meta descriptions? The work we do here at Prosperity is thorough to ensure that your SEO website migration goes smoothly.
Looking For A Technical SEO Agency With Experience and Expertise?
Please feel free to either call us 1300 886 452, or send us a message by completing the form above.