The Prosperity Media team @ the APAC Search Awards 2024!

SEO for Cloud Computing

In the fast-moving cloud computing sector ranking high in search results is key to attracting clients. You need an SEO strategy that not only gets you seen but communicates the innovation and reliability of your services. 

Our SEO agency has been involved in the tech industry for over a decade now so we’re here to share our experience with you. We’ll show you how our team would approach SEO for a cloud computing business just like yours. 

SEO for Cloud Computing

With a high amount of competition, cloud computing services need an SEO strategy. Implementing the right SEO services ensures that when potential clients look for cloud solutions, they find you first.

It’s not just about getting new customers. It’s also about building a brand identity that can help you stand out from other cloud service companies.

Keyword Research

Finding the right search terms tech heads use when looking for cloud solutions is your keyword research target. You want to make your site a treasure trove of info on cloud computing. This way Google knows what your site is about and your cloud computing website can become an authority in the niche. 

Pinpoint what makes your cloud service unique. These features are going to be pillar pages on your site that exist to bring in bottom-of-the-funnel consumers. You can use SEO tools like Ahrefs to find loads of keywords that cover everything to do with your chosen subject. 

If “Data Security” is your highlight, you would need to write about everything to do with it. This would be a starting point: 

  • Top Data Security Trends in Cloud Computing
  • How [Your Service] Puts Data Security First
  • Essential Data Protection Tips for Cloud Users

Now that you have your keywords organised into clusters, it’s time to create content and internal links. 

Internal Linking

Strategically linking pages on your cloud computing website not only helps visitors understand your services but also demonstrates to search engines the structured depth of your content. 

Consider adopting this layout:

Homepage > Pillar Page > Articles

Homepage > Cloud Security Solutions > Comprehensive Guide to Cloud Security

This layout is an example of how you can build a topic cluster with internal linking. To build the cluster you’ll want to start creating articles for each pillar page. 

The linking structure would then look something like this

  • Each article could link to the pillar page
  • Articles should interlink with one other article in the cluster
  • Pillar pages should have a link to the homepage

Mix up your anchor text rather than using the same phrase and over-optimising. If the article is targeting the keyword “Data Encryption in the Cloud,” use varied anchor text. Good internal linking systems help to spread the link equity of your successful pages. 

Content Strategy

Now that you have all the research done it’s time to build out the strategy more. Think about the cloud computing topics you have. How often will you be able to post? Where should you start?

The goal is to highlight your cloud computing services and get the most conversions. Identify which tech topics are going to have the most reward for your cloud computing business. This will be where you start. 

Your content should be unique and showcase your knowledge. Google likes to reward original content. Regularly update your blog with tech tips, cloud advancements and industry news. These trending topics can be easier to rank for and bring in new people to your website. 

Always try to include the following as part of your content, where possible. 

  • Structured data
  • Keyword rich headings
  • Meta descriptions
  • FAQs

SEO is about more than just keywords. It’s creating content that educates, engages and convinces readers of the value of your cloud solutions.

Local SEO

If your cloud computing business has physical locations then local SEO will help you to get more customers. You need to update your Google Business Profile with technical keywords that match your services. This will allow you to be featured on Google Maps and give a place for client feedback.

Positive reviews from satisfied clients can significantly influence potential customers and improve your search engine rankings. The more trust signals your business has then the more search engines will trust you enough to rank you higher. 

Also, create specific pages for services like “Cloud Solutions in Sydney,” ensuring each service area has its own unique page to avoid content duplication.

Link Building

Attracting high-quality backlinks from tech-focused websites signals to search engines that your cloud content is authoritative and deserves a higher spot in search engine rankings.

Effective link-building methods we use include:

  • Digital PR
  • Guest blogging
  • Creating infographics
  • Relevant industry collaborations

Targeting a broad array of backlinks, especially from technology-related sources, reinforces your website’s credibility. Successful link-building supports SEO and can improve your reach by putting your content in front of a new audience. 

Technical SEO

Even if your cloud computing website is low on pages, don’t overlook technical SEO. It’s important to check your site’s health annually with tools like Screaming Frog and Page Insights from Google.

Establishing a good SEO audit checklist will help you to see what’s working and what’s not. A simple checklist could look something like this:

  1. Speed up loading times.
  2. Ensure smooth mobile usage.
  3. Secure your site with HTTPS.
  4. Keep URLs concise and keyword-rich.
  5. Allow easy site crawling for search engines.
  6. Implement structured data for clearer understanding.
  7. Address duplicate content appropriately.
  8. Maintain high-security standards.
  9. Use hreflang tags for multiple languages

Understanding the Market Dynamics

Innovations in technology are constantly changing. You’ll need to be able to adapt your strategy to how the market changes. 

Keeping track of regulation changes is also something you’ll need to do. Regulations can present obstacles or pave the way for new developments, affecting everything from the types of services offered to how they’re priced.

SEO Challenges

You’re responsible for adapting to frequent algorithm updates that can quickly change your site’s search ranking. If this happens, knowing when to make changes or when to wait it out requires experience. 

The competition is intense. You’re contending with a multitude of websites all aiming for the prime positions on search engine results pages. For a new or smaller cloud computing service, standing out online requires clever SEO strategies, digital marketing, and sometimes a hint of originality to grab attention.

What are the Benefits of SEO?

By optimising your site, you’re not only aiming to rise in the SERPs, but you’re also providing a smoother, more enjoyable user experience for your visitors. When your site performs efficiently, loads rapidly, and is simple to use, people are more inclined to stay, browse and interact with your content.

SEO is also a cost-effective way to market your business when done right. The results are far more sustainable than paid advertising which requires constant investment and increases in costs around the holidays. 

How Long Does SEO Take?

Search engine optimisation can take a while to get going, especially if you’re starting from scratch. For newer websites, you could expect to start seeing results in a few months. For more established sites, moving the needle in as little as a month or two can be easier. 

The real answer is that it’s highly dependent on several factors:

  • Your website’s past performance
  • How tough the competition is
  • The goals that you want to achieve

Continual effort is key in SEO. It demands persistent refinement and updates to your tactics. The rankings you aim for are preserved through sustained work. This is why it can help to work with a dedicated SEO team. 

Want to Work With SEO Specialists?

Our SEO agency has been getting results for clients for the past decade. If you want to work with an experienced agency then get in touch with our team. We can take a look at your cloud computing business and discuss what’s needed for you. 

Our SEO team likes to work directly with yours. There won’t be an account manager between you and the SEO. Our team integrates with yours and we work together to take your business to the next level. 

Frequently Asked Questions

What is SEO for Cloud Computing?

SEO for cloud computing involves strategies and techniques to improve the visibility of cloud computing websites in search engine results pages. This makes them more discoverable to users searching for cloud computing services and information.

What keywords should I target for Cloud Computing SEO?

Target keywords related to your cloud computing services, such as “cloud computing services,” “cloud solutions,” “cloud storage options,” and specific cloud server technologies or services you offer, to attract relevant traffic.

How can I optimise my Cloud Computing website for search engines?

To optimize a cloud computing website for search engines, focus on keyword optimisation, creating high-quality and relevant content, improving site speed and mobile-friendliness, and building high quality content and backlinks.

How often should I update my Cloud Computing website’s content for SEO?

Regularly update your website’s content to keep it relevant and fresh. This could mean adding new blog posts, updating service pages, or publishing the latest industry news and insights, which can help maintain and improve your SEO rankings over time.

 

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Matthew Barby, Senior Director of Acquisition at HubSpot

"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."

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