Healthcare SEO Agency

We Understand the Healthcare Sector

At our Healthcare SEO Agency, we specialise in understanding the specific challenges of the healthcare industry. The sector is competitive, needing high-quality SEO strategies to stand out. We craft bespoke SEO approaches for healthcare providers that adhere to medical and search engine regulations and improve online visibility.

We build campaigns to increase inquiries and appointments. With our proven expertise, we build your brand to secure a leading position in the market. We focus on driving organic traffic to position your healthcare business as the top choice for potential patients.

Our Healthcare SEO Services

At our SEO agency, you’ll find that we offer a detailed range of healthcare SEO services tailored specifically for the healthcare sector. We have a team of experienced SEO professionals who have driven results for brands in the healthcare sector just like yours. Reach out to our team if you’d like to see what we can do for you.  

Keyword Research

Finding revenue-generating search terms and phrases your potential patients use is the basis of a good keyword research strategy. We thoroughly analyse the terminology your target audience uses, focusing on highly relevant and frequently searched keywords specific to your medical specialty. This method ensures your content is optimised to match actual search queries and isn’t building unnecessary website traffic. 

Our team utilises sophisticated tools to identify these keywords, analysing metrics such as search volume, competition, and relevance. Our goal is to attract high-quality, conversion-oriented traffic that increases revenue. By carefully selecting these keywords, we establish your website as a leading resource for patients seeking your medical services.

Competitor Analysis

We conduct a comprehensive analysis of your competitors. This includes examining their website structure, backlink profiles, content, and keyword strategies to identify both strengths and weaknesses. By understanding these elements, we uncover strategic opportunities to better them. 

Our analysis extends beyond their websites to include their overall online reputation. This holistic approach ensures a deep understanding of their strategies and potential areas for improvement. This isn’t just about taking their healthcare SEO strategy but finding out how to build your brand. 

Technical SEO

Technical SEO is about auditing and improving your website’s core elements. We deploy advanced tools that simulate search engine processes, ensuring your site is fully accessible and readable by search engines.

Our approach includes a detailed 100-point checklist to diagnose and correct any factors that may negatively affect your site’s ranking on Google. We thoroughly review your website’s architecture, URL structure, meta descriptions, and screen for any duplicate content or broken links.

We also optimise your website’s loading speed by compressing images and implementing browser caching. This includes enhancing mobile compatibility and ensuring that your site adjusts smoothly to different devices and screen sizes.

We integrate with your team and work with your developers. This allows us to efficiently address and resolve specific technical SEO issues.

Link Building

Link building is more important than ever in digital marketing. It’s also more difficult to get authoritative links that push the needle forward. That’s why we prioritise acquiring high-quality backlinks rather than merely increasing their number.

These backlinks serve as strong endorsements, signalling to search engines the credibility and reliability of your healthcare services. Our team selects sites for linking based on their relevance, authority, and trustworthiness, ensuring each backlink aligns with and supports your SEO objectives.

Digital PR

Unlike traditional PR, which primarily uses press releases and public events, our Digital PR services focus on enhancing your healthcare practice’s online visibility through strategic backlinking.

We collaborate with authoritative online media to secure high-quality backlinks, boosting your site’s authority and search engine rankings. Our team of specialists creates compelling and newsworthy content that attracts attention from top media publications.

We’ve placed our clients on DR80+ news sites, TV news reports and radio interviews. Digital PR is a must to build a reputation and grow your business to new audiences. 

Local SEO

Local SEO places your healthcare services in regional search results. This is highly effective in connecting you with local patients in need of your services. Our local SEO strategies include targeted optimisation for local keywords and the creation of geographically customised landing pages.

We also prioritise the optimisation of your Google Business Profile. This essential tool enhances your visibility on Google Search and Maps. It also builds trust by displaying up-to-date information and patient reviews. 

Content Strategy

We’ll craft compelling, SEO-optimized content tailored to the specific search intents of your audience. If you prefer using your in-house writers, we can provide concise, detailed briefs to guide them. These briefs emphasise critical elements needed to achieve top rankings on Google search.

We have an in-house team available to create articles, featuring clear headings, subheadings, and bullet points to enhance readability and user engagement. We also integrate visual aids such as images and videos to further engage visitors.

Google Analytics and Google Search Console allow us to monitor the performance of your content, allowing us to continuously refine our strategies. This ensures that your content remains highly relevant and effectively meets the needs of your target audience, maintaining your practice’s credibility and trustworthiness online. 

Why Work with Prosperity Media?

Partnering with Prosperity Media means working with an established Medical SEO agency renowned for delivering sustainable, long-term ROI in competitive environments. Our experienced team of experts and creative professionals work directly with you. We don’t place account managers between you and the SEO. 

We’re known for our commitment to honesty and transparency, we handle all projects in-house, crafting customised strategies that precisely address your specific requirements. Prosperity Media boasts an impressive client retention rate over the past five years, a testament to our consistent delivery of results.

Who Do We Work With?

At Prosperity Media, we partner with a variety of healthcare specialists. If you’re unsure whether we’re a good fit, simply reach out to us and we can take a look. 

We’re open to working with the following:

• Doctors
• Physiotherapists
• Chiropractors
• Podiatrists
• Dentists
• Psychologists

Our SEO services are customised to address the distinct needs of both new and established practitioners. Understanding the specific challenges across different medical fields, we work closely with you to define your objectives, pinpoint your target audience, and devise the most effective SEO strategies.

How Long Does SEO Take?

It’s important to understand that the timeline can vary widely depending on your specific circumstances.

Typically, some companies may start to notice improvements within four weeks, but a more realistic expectation is several months to achieve significant outcomes. This variation is influenced by factors such as the historical performance of your website, the level of competition in your medical industry, and the quality of the SEO strategies employed.

Websites with previous performance issues may require more time to see progress. Implementing high-quality SEO techniques is what will get you sustainable results.

The Challenges of SEO for Healthcare

Healthcare has regulations set by authorities like AHPRA that pose challenges for SEO in the healthcare industry. It’s important to ensure compliance while creating content. This requires a careful balance between employing effective SEO strategies and not falling foul of regulations. 

Healthcare is also one of the most competitive industries. Part of this is because it’s a YMYL category so you will be subject to stricter regulations from Google. Search engines only want medical content in the search engine results pages if they know it’s from a trustworthy source. This is why medical websites must build their authority in conjunction with search engine optimisation. 

How is Healthcare SEO Different?

Content must be accurate and comply with regulatory standards to maintain credibility and trustworthiness. This specificity extends to the audience, which includes health-conscious individuals, patients, their families, and healthcare professionals. The content must address their specific, often urgent, search needs with appropriate keywords and information.

Healthcare SEO will require more work than other industries which means you need more experience to perform well. Your business will need a backlink strategy as this will build trust in the eyes of Google. 

Frequently Asked Questions

What Is SEO in Healthcare?

SEO in healthcare focuses on improving the ranking of a medical practice’s website through search engines. It strategically targets increasing the website’s rank for carefully selected keywords that are directly related to the healthcare services provided. This draws more potential patients to your services. 

How Much Does Medical SEO Cost?

Medical SEO costs range from a few hundred to several thousand dollars per month. This variation depends on factors such as the scope of services, the competitiveness of targeted keywords, and the degree of customisation required.

How do I choose the right Healthcare SEO agency?

Choose a healthcare SEO agency with experience in the medical field and a clear understanding of healthcare compliance and patient privacy regulations. Look for case studies or testimonials from other healthcare providers, and ensure they offer bespoke strategies that align with your specific practice goals.

Can I handle SEO for my healthcare practice myself?

While basic SEO practices can be managed internally, specialised healthcare SEO often requires expertise in both medical marketing and the latest SEO strategies. Hiring a professional agency ensures the use of advanced tactics to outperform competitors.