Amazon SEO Services: Grow Your Brand Organically
Find out more about the services our experienced Amazon SEO agency can provide for your business
Amazon has millions and millions of products for sale on its platform.
To be one of the brands that make consistent revenue you need to be appearing high in organic search results.
So many Amazon sellers fail before they’ve even tried.
Great Amazon SEO could be the difference between success and failure.
To find out how our Amazon SEO services can grow your brand organically, send us a message to get more information.
Our Amazon SEO Services
At Prosperity Media, we specialise in providing Amazon SEO services to boost your organic sales.
Our Amazon marketing agency can provide Amazon sellers with full end-to-end optimization whether you’re new or established.
Every brand is different so our SEO specialists will consult with you on what are the best Amazon SEO services for you
Amazon Keyword Research
We utilise multiple sources to identify keywords that are more relevant to user search behaviour on Amazon, instead of raw Google search volume.
Organic traffic means nothing if it isn’t converting into sales.
That’s why we prioritise keywords that are going to move the needle for your eCommerce business.
Each keyword strategy is tailored to the several features of your Amazon store including how established it is, the Amazon Seller rank, and current SEO standing.
By analysing search trends and competition, we identify relevant keywords that have a high search volume and low competition.
A variety of high-volume keywords and longtail keywords will be used to increase the visibility of your products in Amazon’s search engine.
Our internet marketing agency will dig deep into customer search queries to uncover hidden opportunities and gain insights into what motivates buyers.
We’re constantly updating our process to ensure that it’s effective for every Amazon search engine algorithm, whether that’s A9, A10, or beyond.
Full Listing Page Optimization
We’ll do a full audit of your and your competitor’s listing page.
At a minimum, we will audit the following features:
- Product titles
- Product images
- Keywords
- Backend search keywords
- Browse Nodes
- Structured Data
- Product descriptions
- Key features (bullet points)
- A+ content (A+ Enhanced and Premium Content)
- Branded store
From this, we take everything we’ve learned and can start running optimization tests to discover what works best for your Amazon business.
We utilise the Listing Quality Dashboard and Manage Your Experiments tool to A/B test features.
One small listing page change can result in a big change in revenue.
That’s how our Amazon SEO company works to optimize your Amazon business to the highest standard.
Backend Search Keywords & Technical SEO
Backend search keywords, browse nodes, leaf nodes and structured data play a crucial role in Amazon search engine optimization.
The backend algorithm of Amazon is heavily dependent on the relevance and optimization of structured data first.
Browse nodes and leaf nodes allow us to optimize search categories, user discovery, Amazon breadcrumbs and more.
All of this helps us to improve your product ranking and ensure that your listing appears in relevant search results.
We apply the same level of detail to the backend keywords as we do to the keywords on your listing page.
SEO tools and Amazon Search Terms report will be used to make data-backed decisions on what keywords your brand needs.
There are several best practices when it comes to backend keywords.
Our team always works to the guidelines set out by Amazon to ensure that your Amazon account stays in good health.
Competitor Research & Analysis
By studying your competitors’ listings that rank high for relevant keywords, we can identify patterns and best practices.
This includes analysing their title, bullet points, description, search terms, and even images.
We’ll also look at the layout of their listing pages and content blocks for A+ content. This type of content is important for engagement and conversions.
Armed with this knowledge, we can optimize your listing with targeted keywords that have shown success in driving traffic and conversions.
Competitor research goes beyond just keyword analysis.
It involves looking at other aspects of their strategy such as pricing, customer reviews, branding, and promotions.
We would never implement any non-SEO business changes on your behalf, but we can present you with information to beat your competitors.
Understanding how your competitors position themselves in the market allows you to differentiate your own products or services effectively.
By identifying gaps or weaknesses in their approach, we can help you capitalise on those areas to offer superior value to customers.
On-Going Digital Marketing Services
Maintaining a strong brand presence online requires consistent and proactive management to ensure our SEO strategies continue to drive success.
As an Amazon SEO agency, we understand the importance of on-page optimization in order to increase organic traffic and improve search rankings.
By regularly monitoring and analysing keyword performance, we can identify opportunities for improvement.
In addition to optimizing product listings, ongoing SEO brand management involves monitoring competitor activity closely.
This allows us to stay ahead of the game by identifying new trends or strategies that may be working well for competitors.
By leveraging this information, we can continuously refine our clients’ SEO strategies and maintain their competitive edge in the marketplace.
Matthew Barby, Senior Director of Acquisition at HubSpot
"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."
How We Work
Our Amazon SEO experts will create a custom strategy specifically for your eCommerce business.
This will be based on what you desire, our research and where your Amazon business is currently.
Although each strategy is different, the way in which we work typically stays the same.
The system that we use allows us to work efficiently to grow your Amazon sales.
Kick-Off Call
During the kick-off call, we’ll discuss your goals, target audience, and competition to create a customised strategy that aligns with your business objectives.
Our kick-off calls are designed to be informative and productive.
We’ll walk you through our process for optimizing product listings, conducting keyword research, and implementing effective digital marketing strategies.
You’ll have the opportunity to ask questions, provide input, and collaborate with our team of experts.
By the end of the call, you’ll have a clear understanding of how our services can benefit your business and drive success on the Amazon platform.
Amazon SEO Strategy
With a better understanding of your Amazon business, we now set about doing more market and competitor research.
This will allow us to complete a full audit of the strengths, weaknesses, opportunities and potential threats available to your Amazon business.
All of this information feeds into our keyword research methods and builds your strategy.
The strategy we build for you will focus on revenue-driving wins; areas that will move the needle for your brand the most.
Our goal is to bring sustainable growth that will continue to drive long-term success.
We never over-optimize or chase wins that will jeopardise the health of your account.
All of the strategies that we implement are white hat and follow Amazon’s guidelines closely.
We value transparency so you’ll have an opportunity to see everything we do before we do it.
Putting the Plan into Action
We’re always excited to implement our data-driven strategy to improve your digital marketing efforts on Amazon.
Each business we work with will be given a dedicated Amazon SEO specialist to work with.
We don’t put an account manager in between you and the SEO.
This allows you to speak directly with the person that is responsible for managing your SEO. If you have any questions or need any advice, they’ll be on hand to help.
It’s important to note that our SEO team specialises in Amazon SEO. You won’t be paired with someone that does PPC, logistics, a bit of everything.
It’s our belief that such an important part of marketing on Amazon deserves full-time attention.
Our team becomes your team and works as an extension of what you already have.
Monthly Reports
Stay informed about your progress and track the success of your strategies with monthly reports.
Our team will create custom reporting dashboards that will work alongside whatever reporting or tracking software you currently use. Whether that’s Efundamentals, Edge or something else we can integrate these into custom-built reports.
Digital shelf software is not always enough to report on search performance effectively so we can build bespoke solutions for better reporting.
Our monthly reports provide valuable insights into the performance of your digital marketing strategies.
Keyword rankings, search impressions, clicks, conversion rate, and more will be included and how that affects your revenue.
We ensure that you have access to all the necessary metrics to evaluate the effectiveness of our services.
These reports not only highlight areas where we have achieved significant improvements but also identify opportunities for further enhancements.
With this detailed information at hand, you can confidently assess the impact of our efforts on your business’s bottom line.
Partnering with us means having a team that is dedicated to delivering results and keeping you informed every step of the way.
We believe in building long-term relationships based on trust and open communication.
How Much Does an Amazon SEO Agency Cost?
Pricing for Amazon SEO services varies depending on the specific needs and goals of the Amazon seller.
Here at Prosperity Media, we typically work on a per-hour basis.
The hours needed will take into account the number of products you want to optimize, the level of competition in your niche, and the complexity of the SEO strategies required.
Every project is different, so if you’re interested in finding out more about your business then send our team a message.
Whether you’re a small business looking to increase your visibility on Amazon or a large brand seeking to optimize your entire product portfolio, we can work to your wants.
By analyzing data-driven insights and conducting thorough market research, we develop customized plans that maximize your return on investment.
Our team of experts utilises proven techniques and tools to enhance keyword optimization, improve product rankings, and drive organic traffic to your listings.
Why Work With Our Amazon SEO Agency?
At our Amazon SEO agency, we have a deep understanding of the platform’s algorithms and ranking factors.
We’re a team of dedicated Amazon SEO specialists so we concentrate solely on SEO.
With the latest Amazon A10 algorithm update Amazon is putting more emphasis on organic search.
This means that you need an agency that lives in Amazon’s organic search engine, not generic digital marketing agencies.
Our team of Amazon SEO experts stays up-to-date with the latest industry trends and best practices to develop effective strategies.
When you partner with us, you can expect personalised attention and customized solutions tailored to your specific business goals.
Our data-driven approach ensures that every decision we make is backed by analytics and insights.
We continuously monitor key performance indicators such as:
- Click-through rates
- Conversion rates
- Sales velocity
- Branded share of search
- Share of search (organic vs paid)
This allows us to make data-backed adjustments and optimizations to further enhance your product’s performance on Amazon and other search engines.
Don’t waste time trying to navigate the complexities of Amazon SEO on your own.
Reach out to us today if you want to hear more about the way we work and what we can do for your Amazon company.
Amazon SEO vs Amazon PPC
There are two methods of promoting your products on the Amazon platform: SEO and PPC Sponsored ads.
Both of them can be incredibly effective and work hand in hand when it comes to Amazon. We’ll always strive to create a holistic ‘search strategy’ rather than just an SEO strategy.
The Amazon top stops will always be a healthy mix of organic and paid so neither of these elements should be neglected.
We always work closely with any internal paid search teams to achieve the highest level of optimization possible.
However, understanding the differences between the two can help Amazon sellers to decide where to spend their budget and what will deliver the right type of results for them.
While Amazon Sponsored ads can deliver almost immediate results, it’s going to require investment for ad spend.
The ad spend will need to be ongoing and can be unpredictable.
It can vary depending on competition and will likely increase at certain times such as Black Friday and the Christmas holidays.
This means that you need to be operating at a good return on ad spend to ensure that paid ads stay profitable.
SEO on the other hand, usually takes more time to see results. This means that if you’re using an agency it will require an initial investment without an immediate return.
This can be difficult for some Amazon sellers but the positive is that results are not only more sustainable they tend to compound.
SEO is more cost-effective to run long-term and can continue to bring results even as the amount of work decreases.
Weigh up both options and see what is right for your business.
If you have the budget, implementing both will give you the best chance of placing your products at the top of search results.
How Does Amazon SEO Work?
Although it has some similar features to Google SEO, Amazon SEO has some key differences.
The Amazon algorithm is based on relevance and performance factors.
The relevance factors include:
- Product title
- Product description (short and long copy)
- Bullet points
- Your brand field
- Keywords
- Browse nodes
- Structured data
- Categorisation of products
- Product images
- Product video
The performance factors are based on the following:
- Price
- Conversion rate
- Click through rate
- Reviews
- Images
- Share of search
- Number of organic rankings for top 10
As you can see there’s a lot more than meets the eye when it comes to optimizing for organic traffic.
The thing that Amazon ultimately cares about the most is sales. However, it also wants to show consumers the product that is the most relevant to their searches.
This is where SEO comes in as you can signal to Amazon that your product should show up when consumers use the search box.
This is what good Amazon SEO can do for your business.
The good news is that it looks like Amazon is placing even more importance on sales from organic search rather than paid search.
This can be seen in the changes from the A9 algorithm to the A10 and beyond.
As Amazon continues to update their algorithms, search engine optimization becomes increasingly important.
Proof over promises.
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Some common questions and answers our team receives from people looking for help with Amazon SEO Services: Grow Your Brand Organically.
These questions noted below may assist with picking the right Amazon SEO Services: Grow Your Brand Organically services provider.
When choosing an SEO service, it’s crucial to consider factors like expertise in Amazon optimization, a proven track record of success, comprehensive keyword research and analysis, effective product listing optimization techniques, and excellent customer support.