SEO Team

SEO for Energy Companies

In the energy sector, getting noticed online can be a bit of a challenge. You’re against some big competition with big budgets so you’ll need to have an SEO strategy that is going to compete. 

Our SEO agency has worked in the most competitive niches and knows what it takes to get results. So read on to find out how we would do SEO for an energy company. 

Why Does SEO for Energy Companies Matter?

Search engine optimisation is what’s needed to get your website showing higher in search engine results pages. When done right, you’ll get a 24/7 supply of customers and build your industry standing. 

If your site lags behind in search results, potential clients will find your competitors instead. For energy companies, winning over clients online can lead to long-term partnerships and repeat business.

Keyword Research

Finding the search phrases potential clients use when looking for energy services is the aim of your keyword research. You’ll want your site to become a primary resource for energy information, building trust with Google which can reward you with higher search rankings. 

Identify what sets your energy company apart and use these unique selling points to craft your pillar pages. These pillar pages are the money pages that are going to convert searchers into customers. The idea is to write about everything related to your services to build topical authority. Tools like Ahrefs can give you ideas for articles to support your pillar pages and create a topic cluster. 

For instance, if renewable energy solutions are something your renewable energy business wants to rank for. Consider building a topic cluster around it with related articles such as:

  • Top Renewable Energy Trends
  • Benefits of Solar Power for Your Home
  • How to Switch to Renewable Energy

When you’ve found every keyword related to your main pillar pages, it’s time to create the content and link everything together smartly.

Internal Linking

Smartly linking pages within your energy company’s content navigates visitors through your services and reveals your site’s structure to search engines. When search engines understand your site, they can rank it better. 

Here’s a solid structure that can be a good starting point for most sites:

Homepage > Pillar Page > Articles

Homepage > Renewable Energy Solutions > Comprehensive Guide to Solar Power

This framework allows you to create detailed topic clusters. Begin by creating articles for each pillar page and build a linking strategy like so:

  • Each article links to its respective pillar page
  • Articles within the same cluster link to at least one other article
  • Each pillar page links back to the homepage

Vary your anchor text rather than sticking to exact matches so you don’t over-optimise. A good internal linking structure will spread the SEO strength across your site, not just the homepage.

Content Strategy

When you start creating content it’s important to have an overall strategy. Decide on the type of content you’ll produce about your energy services, how frequently and where you’ll focus on first.

Establish what highlights your company’s strengths the most. Figure out which topics are going to have the highest return on investment for you. This helps prioritise your efforts.

Design content that highlights your energy company’s innovations and solutions. Google likes expert knowledge and unique content so use this to your advantage. 

Regularly update your blog with insights on energy trends, sustainability tips and industry news to keep visitors returning. This also allows you to rank for trending topics which can be a good way to bring in extra exposure. 

In your content plan, remember to include:

  • Structured data
  • Keyword-focused headings
  • Engaging meta descriptions
  • FAQs

Effective SEO services are about more than just keywords. It’s about creating content that captures attention, provides value and encourages visitors to engage with your energy solutions.

Local SEO

Ranking your energy company in local searches can have great results. If you have physical locations, you want to keep your Google Business Profile updated with keywords related to your energy services. This can improve your performance on Google Maps and gather client reviews.

Encourage satisfied clients to leave their positive experiences on your profile. Their reviews can help improve your search result position and provide more social proof. 

Local SEO can find local traffic by creating pages for location-based searches. Creating pages like “Solar Energy Providers in Sydney,” allows you to target this traffic. Make sure that each page that you create has unique content so that it doesn’t get hit for duplicate content. 

Link Building

Securing authoritative backlinks from reputable and industry-relevant sites signals to search engines that your content is trustworthy and deserving of a higher ranking.

Strategies for link building include

  • Digital PR
  • Guest blogging
  • Informative infographics
  • Industry collaborations

Aim for a diverse array of backlinks, particularly from sources tied to the energy sector, to improve your site’s credibility. Smart link building not only boosts SEO but can also elevate your company’s profile and reliability.

Technical SEO

For renewable energy companies with smaller websites, technical SEO might not be as necessary. However, it’s still important to run an audit to ensure that your site is running to its potential.

Annually audit your site’s performance with tools like Screaming Frog and Google’s Page Insights. You should audit for at least the following things:

  1. Optimising for quick loading times.
  2. Ensuring mobile responsiveness.
  3. Securing your site with HTTPS.
  4. Creating concise, keyword-rich URLs.
  5. Easy site crawling for search engines.
  6. Implementing structured data.
  7. Addressing duplicate content.
  8. Website security.
  9. Applying hreflang tags for multiple languages

Understanding the Market Dynamics

The energy sector is broad with areas that include the renewable energy market and fossil fuels, each with distinct search terms and consumer habits. The strategy you use depends on how your business wants to fit into the sector it’s in. 

Regulatory changes can also redefine the marketplace. Keeping up-to-date with policy updates allows you to predict changes in what consumers want and to modify your content approach to fit. For example, the introduction of incentives for solar panel installation could signal a time to increase your focus on renewable energy SEO services.

Digital marketing changes rapidly and advancements in technology can lead to new search terms and opportunities for SEO strategies. Topics like electric vehicles and energy storage solutions are drawing attention and could attract visitors to your website if your content supports these subjects.

SEO Challenges

One challenge is the difficulty in outranking well-established industry leaders. Smaller oil and gas companies may find it difficult to make their mark. Competing with companies that have grown their online presence over the years accumulating high domain authority.

Larger companies might also find it challenging to compete with up-and-coming companies that have invested heavily in SEO. This can be especially true if they lack a dedicated SEO team. 

Building high-quality backlinks is yet another challenge in the energy sector. There are typically fewer chances for links compared to other industries. To attract authoritative links to your website, you’ll have to be inventive, seeking out niche segments within the energy industry or associated fields.

What are the Benefits of SEO?

A strong SEO strategy not only increases the number of visitors to your website; it also improves the visitor quality. You’ll draw in people who are actively searching for your energy services increasing the likelihood that they’ll become customers. 

Leads generated through SEO are known to convert at a higher rate than those from traditional outbound methods. It’s a strategy that focuses on connecting with potential clients who are eager to interact with your company.

A well-executed SEO plan does more than make you visible—it makes you memorable. It enhances your reputation and gives you an edge in the marketplace. Investing in SEO isn’t just about improving your website, it’s about investing in the long-term success of your brand.

How Long Does SEO Take?

Seeing results from SEO efforts in the energy sector can vary, typically ranging from a few months to a year. Quick wins might be easier for established sites, while newcomers will need to be more patient. 

The timeline depends on:

  • The past performance and age of your website
  • The competitiveness within your industry
  • The goals you’re aiming to achieve

SEO isn’t about quick fixes; it’s a long-term strategy. Keep up with creating excellent content, tuning up your website’s backend, and building quality backlinks to see an improvement gradually.

Need Help With Your SEO?

Thinking about stepping up your SEO? Our team’s packed with experienced pros who’ve spent more than a decade mastering the art of SEO and have the case studies to prove it. If you’re interested in what we can do for your energy business, don’t hesitate to get in touch. 

We’re here to share our ideas with you and figure out exactly what you’re looking for. We’re a specialised SEO agency which means we take care of everything in-house. We blend right into your team, so you won’t have to deal with any account managers blocking the way. Shoot us a message, and let’s talk about how we’ve helped others like you.

Frequently Asked Questions

How Is SEO Used by Companies?

Companies utilise SEO to improve their website’s ranking in search results. SEO increases organic traffic, by refining relevant terms, enhancing page load times and acquiring quality inbound links. Which is all aimed at securing a position on the first search results page.

How Do I Set up SEO for My Business?

To set up SEO for your business, begin by researching relevant keywords. Make your content search engine friendly, ensure your site loads quickly, and prioritise a smooth experience for your site visitors. Continuously observe your SEO practices and adjust as required.

Is SEO Worth It for Small Business?

Yes, SEO is worth it for small businesses. It allows you to grow your business and compete with much bigger businesses in your industry. You should invest in an SEO strategy as soon as possible to help grow your business as much as possible with organic search traffic. 

How Is SEO Profitable?

SEO is profitable as it drives revenue by bringing in targeted traffic to your website. This traffic then converts into customers. SEO is highly profitable when done right as it is more cost-effective and sustainable than other advertising methods. This generates a higher return on investment. 

 

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Matthew Barby, Senior Director of Acquisition at HubSpot

"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."

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