SEO For Cryptocurrency Exchanges
Want to increase your sign ups and commissions?
It’s no secret that one of the best marketing channels for Cryptocurrency is SEO. During bull markets thousands of new investors flock to Google typing in keywords such as “buy bitcoin”.
FOMO or fear of missing out is a very strong motivator in this market. If you aren’t on the first page during a bull run, you’re missing out on lucrative sign ups.
We’ve worked with top cryptocurrency exchanges such as Binance, Independent Reserve, Zipmex and Bitcoin.com.au. We understand the value of this traffic and how to capture it.
If you’re looking for an agency with extensive experience and results in the cryptocurrency vertical, let’s schedule a call.
Matthew Barby, Senior Director of Acquisition at HubSpot
"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."
Cryptocurrency SEO Services
Our seo services are tailored for Crypto. Here are some of the services we offer:
Keyword Research For Crypto Exchanges
This largely depends on the authority of your site. The crypto space is competitive and big brands such as Finder, Canstar, Blockgeeks and Investopedia target head terms with huge volume. If your site isn’t that authoritative that’s a problem.
You’ll need keyword research, a winning content marketing strategy and high quality link acquisition to compete.
Using special techniques we identify low hanging fruit that your site can easily rank for. These keywords are typically top of the funnel meaning they won’t convert well but they’re excellent at gaining brand recognition, building topical relevance and authority. Once your site’s authority is built up, it becomes easier to rank for more lucrative keywords such as “buy bitcoin”. However, doing keyword research and content marketing are only half the battle.
If you want to compete you’ll need link building. The bad news is that link building in the Crypto niche is difficult, the good news is that we can do it for you and do it well.
Link Acquisition For Crypto Exchanges
Link building is the exchange of links for value. In order to build high quality links, you need content that is both insightful and unique. You’ll need to stand out over the competition either through exclusive information or exceptional design. In a niche like this, content needs serious time and investment.
Here are some examples of what you’re up against:
https://bitcoin.org/en/choose-your-wallet
https://www.nicehash.com/profitability-calculator
https://www.statista.com/topics/2308/bitcoin/
Not every piece of content needs to be exceptional. You just need 2-3 winners that will make the link building campaign easier. We can help you plan out the content so that it is perfectly optimised for SEO. After, our team of outreach experts will take it from there and earn the links.
Technical Audits For Crypto Exchanges
Crypto exchanges often have talented teams of developers. From our experience, these developers are great at what they do but lack technical SEO expertise. There are certain problems we can identify that have a huge impact on how Google crawls and indexes your pages. Some problems can affect link equity, hindering a page from reaching its full potential in the SERPS (Search Engine Results Page). Others may not even get indexed due to javascript SEO or orphaned pages.
Technical SEO is like the foundation of a house, if it’s built poorly the whole structure could collapse. We use a 100-point Technical SEO checklist to identify performance hindering issues that could prevent your website from reaching its full potential.
