Prosperity media SEO agency

Real Estate SEO Services

Real estate is no longer just a local game. The competition is hotter than ever. If you want to compete you need your Real Estate SEO to be on point.  

Where your real estate business ranks in Google is typically a direct factor in how much your business can earn. Rising up just a few places for the right keywords can generate a huge increase in revenue.

If you want some help with your SEO, you can send a team a message. Our SEO team has over a decade of experience to help you get results quicker. 

Our Real Estate SEO Services

The team at Prosperity Media is vastly experienced in search engine optimisation that drives highly relevant leads, not just traffic. 

We work alongside your team to boost your online presence and allow you to concentrate on closing deals. The strategies that our real estate SEO company uses will not only boost your visibility but also enhance your competitiveness in the market.

Real Estate Keyword Research

By leveraging keyword optimisation and trend analysis techniques, we identify keywords that can significantly increase your website’s organic traffic.

But, keyword research isn’t just about finding popular terms; it’s about discovering specific phrases your target audience uses while searching for real estate services or information. 

This means going beyond generic terms which might have high search volume but are incredibly competitive.

Instead, we delve deeper into long-tail keywords. These longer phrases may attract less overall traffic than more general ones, but they draw people who are closer to making a decision which ultimately leads to higher conversion rates for you.

We don’t stop there, we also focus on search intent because understanding what online users are looking for is integral to crafting content that answers their questions and draws them to your site.

Local SEO

Geo-targeting techniques are a powerful tool in a real estate SEO arsenal. 

By optimizing your website for specific geographic locations, we help search engines understand where your business is located and who might benefit most from your services. We leverage this information to boost your visibility among potential clients in your area.

Google Business Profile

Maintaining a comprehensive Google Business Profile is crucial for any business looking to establish a local online presence and drive customer engagement. It often serves as the first point of contact between you and your potential customers on Google Search or Maps.

If you haven’t already, profile verification is important so that no one else can falsely claim or misrepresent your business on Google. This not only helps maintain location accuracy but also boosts consumer trust in your brand’s authenticity.

To ensure maximum visibility, we focus on profile optimisation, which includes updating business information and posting relevant photos.

Link Building

Link building is what raises the authority of your website and allows you to rank higher and quicker. It’s also one of the most difficult parts of SEO to do well. 

We can use our industry contacts and techniques such as backlink intersects to get you high-quality links. We can also provide digital PR which builds authoritative links while also improving the awareness of your brand. Our digital PR team has successfully created a campaign that has acquired free links from industry-leading brands. 

As part of our link analysis, we provide a thorough examination of both the quantity and quality of links leading back to your site. While good links can greatly improve your performance, there are also low-quality links that are holding you back. Our team will disavow these links and clean your website’s link profile. 

Moreover, anchor text optimisation can further enhance the effectiveness of these links by ensuring they’re relevant and descriptive to what you offer in the real estate market.

Competitor Research

Keeping a close eye on your competitors’ strategies and performances is part of staying ahead of the game. This process plays a vital role in effective real estate SEO services.

By analysing competitors, we gain valuable insights into what works and what doesn’t in real estate SEO. This data-driven approach allows us to identify trends, discover new opportunities, and make strategic planning decisions that improve your search position.

We don’t just look at who’s doing well; we delve deeper into their tactics, what keywords they’re targeting, how they structure their content, which backlinks are driving traffic to their site and use these competitor insights to refine and strengthen your strategy.

Continuous SEO Management

SEO changes so quickly it’s not possible to set it and forget it. To see long-lasting results your SEO needs to be constantly managed. It’s an ongoing process that involves a lot of moving parts, including SEO auditing, performance monitoring, traffic analysis, and more.


One aspect of continuous SEO management we focus on is conversion optimisation. This strategy isn’t just about driving traffic to your real estate company but ensuring that this traffic converts into leads and eventually clients.

We study current trends and analyse your audience’s behaviour to create effective strategies designed for maximum conversion rates. Understanding these intricacies can make all the difference in boosting your online presence and success rate in today’s competitive real estate market.

At the heart of it all is the aim to provide a top-notch user experience for your website visitors. We understand that search engine algorithms consistently evolve, so we make sure our strategies adapt accordingly. Our team stays on top of the latest updates and uses data-driven approaches to optimise your site’s performance.

How Our SEO Team Works

You’ll be assigned one of our SEO specialists to work directly with your business. This specialist will be on hand to answer any questions you may have and work with you to grow your business. We never put an account manager between you and the SEO.

Our team will craft a custom SEO strategy based on the needs of your business. We then use this system to get results in the most efficient way possible. 

Kick-Off Call

Before diving into the ins and outs of our real estate SEO services, we’ll set up a kick-off call to lay down your business objectives and understand your target audience. We’ll also discuss initial strategies to boost your online presence.

This initial meeting is an essential part of our client onboarding process. The call agenda will be structured around information gathering about your real estate business. This includes understanding more about your property listings, market demographics, competitive landscape, and digital marketing goals.

During this kickoff call, we’ll also establish a project timeline and set expectations for the SEO campaign. We believe in maintaining transparency right from the start, so you’ll know exactly what’s happening at each stage of the process.

Through open communication and expectation setting, we can align our efforts with your goals effectively. 

Real Estate SEO Strategy

Our team of SEOs start plotting your path to success by crafting a bespoke strategy for enhancing your online presence.

Our comprehensive approach begins with a thorough market analysis, understanding the competitive landscape, and identifying key opportunities for growth. 

The strategy will be designed so that we can tackle the areas that have the highest reward. This allows us to get results quicker. 

Our team can also take care of creating high-quality, informative, and engaging content that resonates with your audience. Through this, we can boost organic traffic and improve search engine ranking.

Implementing the Strategy

Once we have created your strategy ready we’ll run it by your team to give you the final say, then it’s all systems go. It’s time to roll up our sleeves and delve into the nitty-gritty of implementation.

This can involve many SEO techniques including:

On-page SEO: Creating content, optimising existing content, creating infographics
Off-page SEO: Technical SEO, site speed, web core vitals, link building

Your dedicated SEO specialist will be the one carrying out the tasks on your business. This means you have a direct line to the SEO and one person who totally understands your business. 

Our team becomes an extension of yours. If you have a paid ads team we can integrate with them to ensure you’re optimised across your digital marketing. 

Monthly Reports

Keeping you in the loop, we’ll provide monthly reports so you can see exactly how our strategies are performing and impacting your online presence.

These aren’t just simple data dumps, they’re comprehensive documents filled with insights gained from detailed report analysis. We delve deep into the performance metrics, interpreting data to highlight significant trends and patterns that impact your website’s traffic.

Our reports also focus heavily on conversion tracking. It’s not enough to simply generate more traffic to your website; we want to ensure that these visitors are turning into leads and ultimately becoming customers. By closely monitoring conversions, we can identify what aspects of our SEO strategy are working best and which areas might need adjustment or improvement.

The end goal is always a strong return on investment for you, driven by data-backed decisions rooted in solid performance metrics. As such, these monthly reports become an integral part of the transparent partnership we offer in providing the best real estate SEO services.

How Much Does Real Estate SEO Cost?

The simple answer is that it varies. Every real estate SEO agency will have a slightly different pricing structure. 

At Prosperity Media we use hourly pricing. The number of hours we recommend will depend on a variety of factors such as the size of your real estate business, the competitiveness of local markets, and your specific goals or objectives. 

If you contact our team we would be happy to take a look at your business and provide you with an accurate estimate. We can always work to a pre-approved budget. 

While budget considerations should always be a priority when investing in any form of marketing, with Real Estate SEO services it’s all about balancing affordability with quality.

SEO can offer significant investment returns if executed correctly. However, it’s crucial not to cut corners, remember that effective SEO is an ongoing commitment rather than a one-time expense.

Why Work With Our Real Estate SEO Agency?

Our Agency benefits go beyond just rankings, as we understand the real estate market and its intricacies. This makes us uniquely qualified to help you reach potential clients at their point of need. 

Our real estate SEO experts are backed by years of experience and a portfolio filled with success stories from satisfied clients.

We’ve helped numerous businesses shine online by improving their SERP ranking, boosting organic traffic, increasing leads, and most importantly, enhancing conversion rates. 

Don’t just take our word for it; our Case Studies speak volumes about the quality of services we provide. All these are testimonies of how we can bring your real estate website from obscurity into the spotlight where potential clients can easily find you when they search online!

How Does Real Estate SEO Work?

Search engine optimisation is a method used to increase your online visibility and bring more traffic to your website. 

This entails employing real estate SEO strategies that align with Google’s algorithms, helping real estate websites rank higher in search results. The benefits are substantial: not only does this mean more eyes on your properties, but it also brings higher quality leads and potential first home buyers.

When it comes to Real Estate SEO, there are a few key differences. 

First off, keyword research specific to your real estate industry niche is needed. These keywords are then strategically placed throughout your website, from page titles to property descriptions to help boost their visibility in relevant searches.

You also need to optimise images and videos on your site, making sure they’re easily searchable as well. Plus, by ensuring your site is mobile-friendly and fast-loading, you can improve user experience which further boosts search engine rankings in search engine result pages.

Every step should be planned out with one goal: getting you ahead in the real estate market.

Frequently Asked Questions

What are the benefits of SEO for a real estate business?

We’ve seen SEO’s impact firsthand, boosting visibility and generating traffic for real estate agents and businesses. It improves conversion rates and gives a competitive edge over other real estate companies.

How long does it take to see results from real estate SEO services?

SEO timing can be unpredictable. Result expectations vary, but usually, you’ll see SEO progression from four weeks onwards. It requires patience as the long-term benefits of higher rankings and traffic take time to materialise.

Are there any potential risks or drawbacks involved in SEO?

There are potential risks. Algorithmic penalties can occur if black hat techniques are used. Budget constraints might limit effectiveness. Content duplication and negative SEO can harm your site’s ranking too.

How do real estate SEO services differ from general SEO services?

We focus on keyword optimisation, localized content, property listings SEO, competitive analysis, and mobile optimisation. These tools help tailor SEO strategies that specifically target real estate markets rather than general ones.

Can SEO strategies for real estate businesses be adapted to suit different markets?

Absolutely! With market specificity, localization techniques and SEO adaptability, we can customize strategies for different markets. Market based optimisation and diverse SEO implementation let us tailor solutions to unique market requirements.

 

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Matthew Barby, Senior Director of Acquisition at HubSpot

"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."

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Proof over promises.
See our results

102 pieces of online coverage

+19,500 Increase in Organic Traffic

+900% Return on SEO Investment

+9530% ROI Based on Total Revenue from Organic Search Traffic

+100% Return on SEO Investment

271% Growth in organic traffic for Open Agent.

356% Growth in organic traffic over a 3 year period.

268% Increase in Organic Traffic

255% Growth in organic traffic.

44.8% Increase in organic traffic.

Grow your traffic and sales with Australia's best SEO firm.

SEO Strategies

We think before we act and find opportunities to increase ROI and dominate your competition.

Content Creation

Get seen and engage people with content loved by both search engines and people alike.

On-Page Amplification

We find the most promising ways for you to turn it up a notch and drive quality traffic.

Link Acquisition

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