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Pinterest SEO Agency: Grow Your Traffic Organically

Pinterest is one of the most exciting platforms for brands and website owners. 

It has a huge user base that is not only ready to buy but has been proven to drive vast amounts of organic traffic. 

However, you’ll need to understand a new algorithm and create a whole lot of visual content to reap the rewards.

To get help with your strategy and content, reach out to our Pinterest SEO Agency to see what they can do for your brand. 

Our Pinterest SEO Services

Our agency offers a full range of Pinterest SEO services which includes full account management. 

We also understand how Pinterest is an effective marketing tool for your website or blog. Our team’s organic search engine optimization experience will work hand in hand with our Pinterest SEO strategies. 

If you haven’t created your Pinterest account yet, don’t worry. We can help you set up your account right from the start. 

With us, you can be sure of a tailored approach that aligns perfectly with your brand’s goals and identity. 

Pinterest Keyword Research

Using a range of methods we identify relevant keywords that your target audience will be searching for. 

This approach ensures not only a higher reach but also increased engagement, as users find precisely what they’re looking for in your pins.

Our expertise doesn’t stop at finding popular Pinterest keywords. 

We also unearth long-tail keywords. These search terms are the specific phrases that potential customers are likely to use on Pinterest’s search engine when they’re looking to make a purchase.

Whether you need keyword research for existing or new pins, we can create a strategy that meets your needs. 

Designed and Scheduled Pins

We understand the importance of creating high-quality images that are both eye-catching and relevant to your brand. 

We don’t just slap any old pictures onto your Pinterest boards; each image is carefully selected and designed to maximise engagement and drive traffic back to your site.

Our team works to ensure that every pin tells a story about your brand, resonating with followers while delivering relevant content.

But it’s not just about creating beautiful pins; consistency is everything in the world of Pinterest. 

With our design and schedule pins service, we will plan days and weeks’ worth of content to build your account. 

This not only creates consistency in posting but also consistency across pins and boards which helps to build relevance in the Pinterest algorithm. 

With this data, we can take what’s working and compound on the success.

Your posts will go live at the most opportune times for maximum exposure. Whether it’s during peak user activity hours or when there’s less competition and more traffic on specific topics, we’ve got you covered.

Fully Optimized Boards and Account

We take into consideration every detail, from the profile picture, board names and descriptions, to pin designs; each element is carefully curated to enhance visibility in search engines and attract your target audience.

Our team of Pinterest SEO experts study your niche and optimize your Pinterest board keeping in mind what’s trending and what appeals most to users. 

We make sure that the keywords relevant to your business get incorporated seamlessly throughout your boards and pins. 

Remember, an optimized Pinterest profile doesn’t just look good; it performs well too. And that’s exactly where our expertise comes into play. 

With Pinterest being a visual medium the best results will be achieved through balancing design and optimization. 

Website Growth with Pinterest

Pinterest can be incredible for websites and eCommerce businesses looking to bring in an additional source of traffic.

We’ll make your Pinterest an extension of your website and create relevant pins for product pages or a blog post.

To get the best out of this method you need a unified approach to your SEO. As an experienced organic marketing and SEO agency, our ‘search everywhere’ approach has paid dividends for brands by diversifying and growing their website traffic with Pinterest. 

Setting up your Pinterest tag will allow us to track conversion from Pinterset to your website. This means we can see, almost in real time, the success of Pinterest marketing.

Pinterest will look at the quality of your site so if things aren’t up to scratch then it will be challenging to get traction. Our recommendations will ensure that everything is set up to succeed. 

How our Pinterest SEO Agency Works

At our Pinterest SEO agency, the strategy that we create might be different for every company but the way in which we work typically stays the same. 

We do this based on our experience of maximising efficiency. It follows a similar pattern to the below:

Welcome Call: To understand your unique needs and objectives.
Bespoke Pinterest SEO strategy: We craft a tailored strategy backed by industry expertise and innovative tools.
On-Going Services: Continual optimization and monthly reporting so you’re always in the know about how your content is performing.

The Welcome Call

This opening call is where we get to know your brand and establish your business goals as well as your Pinterest goals. 

We will want to know more about your target audience, your current SEO strategies (if any) and the type of business you have. 

Also, it gives you a chance to provide us with more first-hand experience of your niche and industry. 

This call is also about you getting to know us, just as much as it is about us getting to know you. 

Our team can provide you with insight into how we work, initial opportunities we see for your brand and current Pinterest SEO trends.

We use this call to establish a partnership with you and begin collaborating so that we stay on the same page. 

Pinterest SEO Strategy

Taking all the information in the initial call, we start researching your niche and building your custom SEO strategy. 

This involves competitor research and niche analysis to see other brands’ strengths, weaknesses and opportunities. 

We will take what’s already working and see how we can apply that to benefit your business. 

If you have a website with existing content, then we can utilise that to synchronise your Pinterest SEO and search engine SEO. 

The decisions we make are backed by data. We can demonstrate why certain decisions were made such as keywords or optimizations. 

Before we get to work, we’ll present our strategy so that you know exactly what’s happening and have the final call. 

On-Going Pinterest Services

When we get to work our goal isn’t just to increase traffic but to bring in the right kind of traffic. 

The right kind of traffic will bring in revenue and not only inflate your traffic stats. 

That’s why each of our Pinterest SEO strategies will begin with the strategies that are going to move the needle the most. 

As part of this, we’re committed to adjusting your strategy as trends change and new opportunities arise.

We understand that maintaining an active Pinterest account goes beyond regular pinning; it involves monitoring performance, updating board descriptions with relevant keywords, and optimizing pins for visibility in the Pinterest search bar. 

Our team is constantly staying up-to-date with the latest algorithm changes and Pinterest SEO tips so that your Pinterest business account always stays ahead of the curve.

Monthly Reporting

After setting up and implementing an effective strategy for your business, our job doesn’t end there. We provide ongoing Pinterest analytics services to ensure consistent growth and improvement. 

To keep you in the loop, we offer monthly reporting. This includes a detailed analysis of your Pinterest page performance, user engagement rates, and more. 

We use these metrics to refine and adjust our strategies based on what’s working best for engaging Pinterest users.

Our monthly reports also include actionable SEO tips that can help improve the visibility of your pins even further. 

We continually optimize our approach ensuring that your brand consistently resonates with the ever evolving community of Pinterest users.

How Much Does a Pinterest SEO Agency Cost?

The type of pricing that every agency uses will be slightly different. 

Here at Prosperity Media we typically use an hourly pricing method. 

The monthly hours a project takes will depend on a variety of factors including

  • Where you’re starting from
  • The competition of your niche
  • Estimated work required 

Remember that investing in such an agency is not just about increasing your followers on this platform; it’s also about improving your brand visibility online and boosting conversions on your site. 

So while it might seem like an expense at first glance, the potential return on investment makes it worth considering for any serious business owner who wants to tap into this unique user base.

Why use our Pinterest SEO Services?

To really make the most of Pinterest SEO you will want to incorporate it into your overall digital marketing strategy. 

We can utilise our search engine optimization experience to create holistic strategies that pull towards one unified goal. 

Like other social media platforms, Pinterest requires a constant stream of content to really build traction. It also requires a variety of different skills; design, SEO and website best practices, it can be a lot to undertake. 

This leads to a lot of companies quitting Pinterest before it even has a chance to succeed. With our ability to provide all of these services, it allows your team to concentrate on their core tasks. 

We aim to become an extension of your existing marketing team. To facilitate this, you’ll be assigned a dedicated Pinterest SEO specialist. 

If you have any questions, you’ll have a direct line of communication. We don’t put account managers between you and the SEO. 

The Benefits of Pinterest SEO

The primary benefit of Pinterest SEO is its ability to drive substantial traffic to your website. 

This also allows you to diversify your traffic away from Google which only strengthens your business model. 

The way in which consumers use Pinterest means that this isn’t just any traffic. It’s full of leads that are actively searching for products. 

Pinterest surveyed its user base and found that a large percentage of people were using it for shopping inspiration and to find new products.  

On top of that, 97% of the searches were non-branded. This means people don’t necessarily want big, established brands. They want to find new ones which can make Pinterest an ideal place for businesses of all sizes. 

To get the best results from this, you need to understand how SEO within Pinterest works. There’s such a vast amount of content, SEO is needed for your Pinterest content to stand out. 

Optimizing your Pinterest account in the right way opens up the door to this highly valuable traffic. 

Frequently Asked Questions

What specific strategies do a Pinterest SEO agency use to increase visibility?

There are too many to mention here, but a few include optimizing keywords, creating compelling pins, and utilising Pinterest’s analytics tools. Focus on boosting your brand’s visibility by tailoring content to attract the right audience and fostering engagement in your niche.

How does Pinterest SEO differ from general SEO practices?

Pinterest uses visual content so you need to optimize pins and boards for keywords rather than just content. It’s also a different algorithm so users will need a different strategy to get the benefits. 

How does a Pinterest SEO agency measure success or progress?

We measure success by tracking key performance indicators (KPIs) like increased traffic, higher search rankings, improved user engagement, and many more. We use advanced SEO tools to monitor these metrics. 

What kind of businesses or industries can benefit most from Pinterest SEO?

We’ve found that retail, fashion, home decor, food and beverage industries do particularly well on Pinterest. You should remember that it’s a predominantly female audience, but it’s a fantastic platform for businesses with visually appealing products or content. 


 

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Matthew Barby, Senior Director of Acquisition at HubSpot

"Whenever I have companies ask me if there are any great agencies in Australia, I always point them to Prosperity Media. James and team are always pushing out incredibly impactful work, and their depth of knowledge around SEO and content marketing is up there with the best in the world."

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See our results

102 pieces of online coverage

+19,500 Increase in Organic Traffic

+900% Return on SEO Investment

+9530% ROI Based on Total Revenue from Organic Search Traffic

+100% Return on SEO Investment

271% Growth in organic traffic for Open Agent.

356% Growth in organic traffic over a 3 year period.

268% Increase in Organic Traffic

255% Growth in organic traffic.

44.8% Increase in organic traffic.

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