Best Enterprise SEO Reporting Software

Optimising your online marketing efforts is the goal of all enterprise businesses and a wealth of different products are out there to help you do just that. Investing in the right software is crucial for the best SEO and competitive analysis, so your content creation and search engine optimisation are always on point.

Our enterprise SEO agency experience means we know what gets results. Here is a quick view of some of the top enterprise SEO reporting software, plus guidance on the key features to look out for when investing in reporting and enterprise SEO software. 

Best Enterprise SEO Reporting Software

Reporting software is vital in monitoring search engine results, search engine rankings and competitor analysis as part of a SEO strategy and successful content optimisation. Some reporting software focuses on specific features, with other products which offer a whole suite of options.

The right choice comes down to the size of your business, whether you have multiple websites and the key tasks you want to perform. Here are four of the best enterprise SEO tools we recommend when working with our enterprise clients.

Keyword Tracking: Advanced Web Tracking

Advanced web tracking provides metrics to evaluate your website’s performance on search engines. Picking the right tracking metrics for your business is important. The most commonly used are keyword rankings and organic traffic conversions.

Advanced web tjelps your keyword research, tracking your keyword performance on a range of sites not just Google, and taking a deep dive into user behavior and performance.

As part of your enterprise SEO tools, keyword tracking helps promote superior content creation and increases your website’s online visibility with better search engine rankings. Prove that your keyword research is delivering keyword performance.

Data Visualisation: Google Looker Studio

For digital marketers, Google Looker is software that takes dry data and turns it into readable and easily comparable interactive visuals. If you need to visualise data, this is the right enterprise SEO tool for the job.

Google Looker Studio is Google analytics at its absolute best, a combo of Google Data Studio and Looker acquired by Google in 2020. It’s straightforward to use, so you don’t need a particular tech background to create informative dashboards using a drag-and-drop function.

Technical SEO: Screaming Frog

Screaming Frog is an SEO Spider tool and the market leader for technical SEO audits, free to use although, if you want additional features, then you will need to purchase a license. Screaming Frog is the perfect tool for a site audit and picks up common SEO issues and, in our experience, it is one of the best enterprise SEO tools.

Screaming Frog provides up-to-date data with the option to schedule website crawls that report directly to your email. It will find duplicate pages, broken links and missing tags, working page by page and saving hours of time particularly if you have multiple websites. There is a deep crawling facility for e-commerce sites.

In our experience, clients find Screaming Frog easy to use for a site audit. It quickly becomes an essential amongst their SEO tools for search engine optimization and optimal search rankings.

Backlink Reporting: Ahrefs

Ahrefs is probably best known as a backlink analysis and authority checker and is used by many digital marketers for link building strategies. However, Ahrefs has other valuable features like rank tracking and monitoring and is an effective keyword research tool. Users are provided with a complete suite of SEO tools with the object of helping websites focus their SEO efforts to improve their organic traffic and claim the top spots in Google search results.

Some key Ahrefs features include site audits to pick up broken links, backlink analysis, and traffic values on keywords with advanced features, including a keyword explorer for deep keyword research. Add to this rank tracking and content analysis, and you’ll see that Ahrefs is one of the most comprehensive SEO tools out there.

Key Features to Look For

Customisable Reports

Customisable reporting is essential to fit your business’s specific needs and targets; ‘one size fits all’ just doesn’t cut it.

Flexible reporting will ensure that the SEO tools you use are always relevant, providing valuable insights which can inform your SEO strategy.

Comprehensive Data Integration

Comprehensive data integration avoids the silo effect of looking at different data sets in isolation. Harmonising data from multiple sources provides advanced analytics, ironing out the challenges of blending data from a wide range of locations and making it ‘decision-ready’.

Regularly Updated

Like any software, reporting software can have flaws and glitches. By updating regularly, you’ll protect your business against any security issues in weak areas. If you don’t update, you can be at risk. Equally, choosing software that offers regular updates is important – be wary if that’s not available.

Updates also bring performance enhancements, so you could miss out if you don’t bother staying current. Earlier versions of some reporting software may prove incompatible or troublesome with other SEO tools or systems, hampering your SEO efforts.

Integration Capabilities 

The last thing any enterprise SEO business needs is reporting software that can’t integrate with other SEO tools and systems to streamline workflows and project management. This is another pain point that can cause data silos, just like a lack of comprehensive data integration.

Reporting software must integrate with your communication channels and the software you use to track and action issues in your businesses’ enterprise SEO strategy.

Scalability

Scalability is essential in reporting software to manage increased workloads and add users without compromising the quality of reporting or increasing costs exponentially. This doesn’t just mean covering multiple websites but could be adding functions.

Scalability is about supporting growth whilst still being able to perform; this distinguishes the best reporting software from the ‘also rans’ and is a hallmark of some of the best enterprise SEO tools. But scalability also refers to contraction; this could be driven by seasonality in some businesses.

How Should Reporting Software Influence Your SEO?

Reporting software is one of a suite of SEO tools that help you understand how your business performs on search engines. It is not an SEO strategy; instead, it informs and guides SEO strategies as one of a business’s essential SEO tools, confirms whether they are working, and, if not, provides data as to why not.

If your search volume is low, then reporting software can help you create optimised pages with deep keyword analysis and effective link building to lift a website’s search engine performance across multiple search engines.

Reporting software is the best SEO tool to improve online visibility but as with all things SEO, it is only part of a complex picture and should form part of a coherent suite of enterprise SEO software.

Work With an Experienced Enterprise SEO Agency

When working with our enterprise clients, reporting software is an invaluable tool providing current and accurate information that can inform SEO strategies offering competitive analysis, technical SEO insights and ultimately a secure position in the search rankings.

Prosperity Media can advise on different options depending on your business model, sector and ambitions. Send our team a message to see what strategies would work for your business.