8 Enterprise SEO Tips Every Enterprise Should Know

From managing large-scale websites to competing with massive corporations with multi-million dollar marketing budgets, enterprise SEO is one of the most difficult and complex fields to operate in and requires an experienced enterprise SEO team.

Luckily, you can streamline your digital marketing strategy by following these enterprise SEO tips featuring scalable tactics and insights developed over our ten years of experience working as an enterprise SEO agency.

Expand Content Internationally

One of the biggest challenges when handling enterprise-level SEO is expanding your business’s online visibility to international audiences. However, instead of spending countless hours researching, creating, and distributing fresh content, the easiest way to expand your reach on scale is by repurposing your existing pages.

 

The key to doing this successfully is first identifying your top-performing content and the areas you would like to expand into. From there, you simply need to translate and localise those top-performing pages and posts, ensuring they are accessible to different markets.

 

Do this successfully, and watch as you tap into new global audiences and drive more organic traffic to your enterprise business website.

Regularly Refresh Content

Enterprise SEO differs from traditional SEO in that everything needs to be done on scale. This includes content creation. 

 

The problem is that when taking into account ideation, research, writing, and editing, creating and publishing even a single piece of content can take a lot of time and resources. Fortunately, you can supplement your content publication schedule simply by updating your existing pieces of content. 

 

Not only does updating a page or blog post require less time than creating a new piece of content from scratch, but it also ensures that the piece of content remains relevant with fresh and updated information, keeping it as an authoritative resource for its target query and in a prevalent position on search engine result pages.

Implement Schema Markup

While not a direct ranking factor, schema markup can be a powerful technical SEO tool for driving traffic to your website and establishing your enterprise company as an authority in your market.

 

There are many different types of schema markups, but each one provides structural data that offers contextual information for search engines as to what your page is about. Additionally, search engines, such as Google, use these markups to determine eligibility for rich snippets.

 

By using schema markup like product markup, review markup, and local business markup, enterprise companies can show search engines what content on their website to prioritise, potentially boosting your online visibility to relevant audiences.

Perform Content Gap Analysis

By nature of working with large corporations, enterprise SEO is an extremely competitive field. As such, a great way to ensure you maintain your competitive edge over your competition is by performing frequent content gap analysis as part of your enterprise SEO strategy.

Through a content gap analysis, you can determine keywords that your competitors are ranking for that you aren’t. From there, you can begin planning an effective content strategy to outrank your competitors for those keywords, siphoning organic leads from their enterprise website to yours.

Here is a brief overview to how you can perform a proper content gap analysis and get a leg up over your competition:

 

1. Identify your top SEO competitors.
2. Use tools like Ahrefs or SEMrush to determine your competitors’ top-performing content.
3. Evaluate your existing content for gaps and conduct keyword research.
4. Begin planning content to fill gaps using competitive keywords.

 

Optimise Internal Linking

Internal link building is one of those search engine optimisation practices that often gets swept under the rug when working with enterprise sites. 

But in our experience, internal links pose a great opportunity to influence user engagement and boost conversions while helping search engines understand the structure of your website in the process.

Here are a few tips for optimising the internal link structure of your enterprise site.

 

• Use Descriptive Anchor Texts – Search engines use anchor texts to provide context to the target page. You should leverage this strategically.
• Link to High-Value Pages – Prioritise linking to key web pages that either drive conversions or further nurture your leads.
• Balance Your Link Distribution – Ensure you use internal links evenly throughout your website, avoiding instances of overloading any single page.

 

The problem that arises when doing internal link building for enterprise SEO is that you are often working with websites with thousands or millions of pages. In these instances, a great technique is to separate your pages into related groups, inserting internal links where relevant.

Leverage Digital PR

When it comes to enterprise SEO, you need to generate backlinks on a scale. This is where a digital PR services come in. 

 

Unlike other link building tactics that focus on a single link at a time, such as guest posting and broken link outreach, digital PR targets an umbrella of websites to earn high-quality and authoritative backlinks that direct back to your enterprise website.

 

We do this through three techniques:

 

• Reactive Digital PR – Add authority to current news stories with expert commentary and quotes.
• Proactive Digital PR – Provide linkable assets by repurposing existing content, such as blog posts, whitepapers, and first-party data.
• Campaign-led Digital PR – Create original and compelling content specifically for digital PR efforts.

 

When done correctly, an effective digital PR campaign not only drives traffic back to your website but also boosts your brand awareness and credibility, quickly elevating you as a trusted authority.

Utilise AI and Automation

While AI software isn’t a do-it-all solution, it is undoubtedly a fantastic resource for automating some of the monotonous aspects of enterprise SEO and should be leveraged for introducing certain elements at scale.

 

In fact, up to 64% of business owners believe and rely on AI to improve business productivity, and the AI market is expected to grow to $407 billion by 2027. As such, learning how to incorporate AI into your daily tasks should be at the forefront of your enterprise SEO strategy.

 

While AI isn’t quite up to the task of taking over your more creative marketing and SEO efforts, a few areas it can help automate include:

 

• Brainstorming content ideas
• Generating content briefs and outlines
• Facilitating research processes
• Optimising pages for SEO

• Engage Advanced Tracking and Reporting Techniques

Being able to effectively track and report your SEO performance is a pillar of an enterprise SEO strategy. Depending on who you are reporting to, these results can range from simple business KPIs (key performance indicators) to detailed breakdowns of various SEO metrics.

 

An enterprise SEO analyst knows how to track and report on key metrics, such as organic traffic, search engine rankings, and conversion rates. 

 

While advanced tools like Google Search Console, Ahrefs, and SEMrush can aid in the collection of these data points, it takes an experienced professional to understand how they come together to establish organic revenue and ROI insights.

Want to Work With Our Enterprise SEO Team?

 

At Prosperity Media, we not only know how to generate results but can prove over a decade’s worth of success in driving traffic and revenue for enterprise clients across Australia, the US, and Europe. 

 

Contact us today to find out how our enterprise SEO strategies can help you meet your enterprise business objectives and exceed your organic traffic and conversion goals.