4 Pillars of Enterprise SEO

The key to success in enterprise SEO is having a coordinated strategy and providing a purpose to everything you do. These purposes can be classified as the four pillars of enterprise SEO, and every action you take to optimize your website should elevate one of these four pillars.

 

In this post, we will explore these four pillars and provide actionable steps proven to yield results throughout our decade of providing enterprise SEO services for companies in Australia, the US, and Europe.

 

What are the 4 Pillars of Enterprise SEO?

Enterprise level SEO involves several complex processes that work cohesively to improve your brand’s online visibility. However, while there are dozens of individual steps, every action can be classified under one of the four pillars of enterprise SEO.

 

• Mitigation – Frequent technical audits and security measures ensure your website’s overall health and stability, catching technical SEO issues before they happen.
• Analytics and Reporting – Constant monitoring and analytics encourage data-driven adjustments to your strategy for better overall performance.
• Growth Plan  – Effective content and link-building strategies help expand your search engine rankings and generate more organic traffic to your enterprise website.
• Relationship & Company Approval – Open communication helps build internal relationships and generates support for current and future SEO initiatives.

 

In our experience, an enterprise SEO campaign that embraces these four pillars not only generates better results but yields a better execution of the strategy itself. 

 

Along with promoting your brand with data-driven decisions, keyword research, and content production, the pillars also ensure a cohesive work experience among your enterprise SEO team and stronger internal support for your enterprise business’ search engine optimization efforts.

 

Mitigation: Ensuring Site Health and Stability

One of the most important pillars of enterprise SEO is mitigation and error management. When dealing with enterprise websites for large companies, any website downtime can yield massive revenue losses.

 

As such, one of the key aspects of a successful enterprise SEO campaign is catching any technical issues before they become a problem. To do this, you need to have open communication between your technical SEO and engineering teams.

 

While all errors and bugs are ideally fleshed out before launch, a successful mitigation strategy also involves conducting regular technical audits to ensure everything continues to run smoothly.

 

This includes uncovering and correcting common issues such as broken links, duplicate content, slow page speeds, and mobile usability problems, enacting security measures to safeguard enterprise sites from external threats, and staying up to date with Google Webmaster Guidelines and other search engine algorithms to avoid penalties.

 

Analytics and Reporting: Data-Driven Decision Making

Enterprise SEO teams need to be able to prove results benefiting key performance metrics like search traffic and revenue. Otherwise, it may appear that your SEO efforts are just a drain on company funds. This is why proper analytics and reporting are a foundational pillar of enterprise SEO.

 

Unfortunately, Google doesn’t provide straightforward insights for its search engine traffic. Instead, SEO experts are required to collect data from search engines through various sources, including Google Search Console, Google Analytics, and other search engines’ reporting tools.

 

While paid SEO tools, such as SEMrush and Ahrefs, can make collecting this data a little easier, it still requires an SEO analytics expert to stitch all of the data points together to curate an understanding of where a website’s organic search volume is coming from and how it translates into revenue.

 

With over a decade of experience working with enterprise clients, we know exactly how your data comes together and can generate SEO insights to current SEO is performing, which of your current efforts are generating the best results, and identify opportunity areas for improvement.

 

Growth Plan: Scalable Tactics for Enhanced Online Presence

One of the key metrics used to evaluate the success of any SEO campaign is organic traffic and how effective the campaign is in driving consistent, sustainable traffic to your website.

 

As such, having a detailed growth plan is a pivotal pillar for the long-term success of an enterprise SEO strategy and is the responsibility of the project manager.

 

Using the opportunities identified by the analytics team, it is the project manager’s role to execute a strategy that targets those holes. 

 

This could be overhauling the design or content quality on specific pages, enacting an internal linking strategy, executing content creation using relevant target keywords to reach your target audience, or growing your domain authority through backlink outreach.

 

With this pillar being all about the project management of the SEO campaign, it is essential for the project manager to maintain consistent communication between various marketing teams to ensure a cohesive workflow and environment amongst all involved individuals and relevant stakeholders.

Relationship Building and Company Approval: Securing Internal Support

The final pillar of enterprise SEO is securing internal support by building relationships and gaining company approval. This pillar requires an expert with strong communication skills to effectively detail the strategy and targets of your SEO campaign, ensuring your efforts are aligned with the overall business goals of your company.

 

By fostering these strong internal relationships and securing the approval of key stakeholders, you are creating an environment where SEO initiatives can thrive, opening the door to success and the possibility of future initiatives.

 

The key to nurturing these relationships is through open communication between stakeholders and cross-department collaboration. A good enterprise SEO team works closely with several departments, including IT, engineering, sales, creative, legal, and public relations.

 

It is essential to maintain relationships within each of these departments to ensure an effective collaboration when you ultimately need to work alongside one or more of these teams.

 

How Can I Implement the Pillars of Enterprise SEO in My Business?

Implementing the pillars of enterprise SEO is a great way to focus your overall SEO efforts on a strategy that yields results. 

 

However, doing it right requires a careful and methodical approach to ensure each aspect is properly integrated into your business operations while maintaining a cohesive strategy, goals, and mission.

 

Here are a few tips on how you can begin effectively integrating the elements of these pillars into your current enterprise SEO strategy.

 

• Develop a Comprehensive Road Map – Ensure a cohesive vision across all pillars by creating a visual strategy that incorporates elements of all four pillars while maintaining a uniform purpose.
• Allocate Resources – Establish the resources, budget, and personnel required to support each pillar. Using advanced SEO tools can help you determine which pillars to prioritize.
• Encourage Collaboration – Reach out to key stakeholders across departments to generate personal investment within your SEO strategy and gain support for current and future initiatives.
• Monitor and Adjust – Use analytics tools to continuously track performance and adapt your SEO strategies using data-driven adjustments.

 

Want to Bolster Your Enterprise SEO?

 

While this is a great way to start introducing the elements of the pillars of enterprise SEO into your current digital marketing strategy, you don’t have to do it alone.

 

Tap into a decade of enterprise SEO experience with Prosperity Media’s dedicated SEO and marketing team and engage sophisticated strategies proven to integrate mitigation, analytics and reporting, growth plan, and relationships and company approval into your SEO strategy. 

 

Contact us today to see how we can tailor comprehensive SEO solutions uniquely designed to help you achieve enterprise SEO success.