15 Questions to Ask Enterprise SEO Agencies

With over a decade of experience in enterprise SEO, we know a thing or two about enterprise SEO agencies – and more importantly, what makes them successful. Having worked with enterprise clients in Australia, the US and Europe, we have more experience than most when it comes to enterprise SEO services. 

 

In this article, we’ll be taking you through 15 key questions to ask enterprise SEO agencies to get an idea of how they operate and what strategies they are implementing. 

What is your approach to enterprise SEO?

 

Every enterprise SEO agency is going to have a different approach and way of operating. Asking this type of open-ended question is going to help you get a good idea of the agency’s mindset, framework, and overall approach when it comes to enterprise SEO. 

Can you provide case studies or examples of successful projects?

 

One key piece of information that you’re going to want to know about an enterprise SEO agency is how effective their SEO strategies are. By asking for case studies or examples of their successful projects, you will be able to get an idea of how they reached this level of success – and whether or not their SEO efforts are working. 

How do you handle technical SEO for large-scale websites?

 

In our experience, implementing successful technical SEO for large-scale websites can be a challenge that many new enterprise SEO agencies struggle with. Asking some questions surrounding the game plan for large-scale websites is a great way to identify the agency’s plan for this type of project. 

What tools and technologies do you use for SEO analysis and implementation?

 

One factor that is important when it comes to enterprise SEO agencies is the types of technology and tools that they are using for SEO analysis and implementation. Getting a good idea of the agencies’ tools and technologies they are using for SEO analysis and implementation is good to know.

How do you measure and report on SEO performance?

 

Another piece of information to know is how an enterprise SEO agency measures and reports on SEO performance. Analysing and implementing SEO is just one small part of the process – measuring and reporting on SEO performance is going to indicate how successful a particular SEO strategy is. 

What is your experience with international SEO?

 

Boxing yourself in and only being confident in SEO work within the country you are based in can greatly limit the overall success of an agency. We have seen great success with clients who are confident expanding across markets. By asking this question, you can get an idea of an agency’s previous experience with international SEO. 

How do you stay updated with Google’s algorithm changes?

 

Something that we know all too well is the way that Google’s algorithm updates and changes regularly. Knowing how an enterprise SEO agency adapts to these chances is important and will indicate how successful they are when it comes to search engine optimisation in the face of algorithm changes. 

What strategies do you use for keyword research and selection?

 

Knowing how an SEO agency researches and selects its SEO keywords is often an indication of how successful these keywords will be in practice. The level of in-depth research and the keyword selection process is one of the most important parts of SEO, so it is smart to get an idea of the agency’s keyword research and selection process. 

How do you integrate SEO with other digital marketing efforts?

 

When trying to increase organic traffic to web pages, SEO implementation and optimisation are just one piece of the puzzle. This SEO should also be seamlessly and successfully integrated with other digital marketing efforts. Getting some insight into how an enterprise SEO agency combines these two marketing strategies is something we will always recommend. 

What is your process for content creation and optimisation?

 

Something else that we recommend is getting the enterprise SEO agency to walk you through their process when it comes to content creation and optimisation. This will allow the agency to showcase its process and let you know exactly what to expect. 

How do you handle link-building?

 

If you want to rest assured that your website is going to rank highly in search engine results with strong, relevant content, then ask the enterprise SEO agency to walk you through how they handle link building and authority enhancement. This is going to show you how the agency can help you increase the authority of your pages in search results, leading to increased organic website traffic. 

What is your pricing structure?

 

One practical question that is important to discuss with an enterprise SEO agency during the early stages of communication is their pricing structure. This is going to help you figure out right off the bat whether or not this pricing is something that you are comfortable with. 

Who will be our primary point of contact?

 

Another practical question that you should be asking enterprise SEO agencies is what your primary point of contact with them will be. You don’t want to run into any communication issues down the line – something that unfortunately can be common when it comes to online communication. Knowing who you will be dealing with from the beginning is going to make the process run much smoother. 

How do you handle SEO for mobile and voice search?

 

Something that we have noticed some SEO agencies struggling with in the early stages is SEO for mobile and voice search. Getting a good idea of how an agency tackles this issue – as well as their levels of success when it comes to SEO metrics for mobile and voice search is always a good idea. 

Can you explain your process for handling penalties and recoveries?

 

The dreaded experience of watching your website suddenly plummet in SEO rankings – or having the site removed from search results entirely – due to penalties. It is something that we wouldn’t wish on our worst enemy. Having great recovery strategies for these situations is vital, making it an important factor to discuss with enterprise SEO agencies. 

Want to Work With an Experienced Agency?

 

There is a lot to consider when it comes to enterprise SEO agencies. For many, the dream scenario is to stumble across an SEO agency that has extensive experience, and successful SEO strategies, and is confident with everything from large-scale websites to authority enhancement. 

 

At Prosperity Media, our decade of experience means that we have honed our craft and are confident, capable, and ready to boost your website to the top. Get in touch with our team today.