Australian Aggregators and Affiliates hit hard by Panda 4.0


Australian Aggregators and Affiliates hit hard by Panda 4.0

James Norquay

James Norquay

30 May 2014

In the past 2 weeks many sites have seen gains and losses from Panda 4.0. We published a quick article last week around the topic of changes for Panda 4.0.

Now this week after looking into a sample of popular Aggregators and Affiliates who operate in the Australian market we will share some additional data we have collected.

The key key target area of Panda 4.0 has clearly been Aggregators, Affiliates, PR Websites and Marketplace sites both large and small from and organic visibility point of view.

As we consult and work with many Affiliates in Australia and USA markets we are monitoring multiple competitors in different markets so we can track losses in Organic Visibility.

Now the list below details several companies who have been hit, please be advised this data is only a sample estimation you will need to review site owned analytic’s to complete more analysis. The analysis method we use is by 3rd party tools and rankings analysis to compare organic visibility.

1. Mozo – a Popular affiliate site in the financial niche was hit heavily by Panda 4.0. As we can see from an organic visibility point of view the site has lost around 70,000 + Keywords.


2. Get Price – One of the older and larger Aggregators in the Australian market has lost significant Organic Visibility over the last month as a direct result of Panda 4.0


3. My Shopping – Another website which was also targeted heavily by Panda, as we can see this Aggregator has lost considerable organic visibility.


4. Shopbot – has been targeted quite heavily by Panda 4.0 as we can see by the loss of organic visibility.


5. Numerous Smaller Affiliates – It is not just large businesses who have been hit by these updates, smaller affiliates have also been hit. Here is an example of a popular niche affiliate site in Australia who was targeted by panda 4.0.


We advise any one who feels they have been hit by Panda 4.0 to contact Prosperity Media for consulting or review your analytic’s and match up the dates with the following tool here – this tool is quite easy to use and provide analysis via.

Many key indicators and reasons why your business may have been hit by Panda 4.0 are the following –

1. Excessive affiliate links above the fold with limited unique content.
2. Low levels of unique content on the website.
3. Low level of content marketing activities on the website.
4. Low level of in depth on the website.
5. Landing pages with thin level of content.

Overall it seems the affiliates who have escaped the wrath of Panda 4.0 have invested in high quality content and have built their affiliate sites around content and not just thin pages with excessive affiliate links.

If you have noticed any other affiliates sites which have been hit please feel free to content me via Twitter.

James Norquay

James Norquay founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. Prosperity works on Small to Large eCommerce, Marketplace and many other projects in Australia and the US markets.