Digital PR Agency

Incorporating digital PR into your overall SEO strategy for 2025 is one of the best and most cost-effective ways to build brand awareness with your target audience. 

Prosperity Media has deep experience in both SEO & Digital PR campaigns. We were also awarded best SEO agency by Semrush. We are market leaders in the Australian market with a team of over 30 ready to craft the perfect Digital PR campaign for your brand.

What is Digital PR?

Digital PR focuses on earning high-quality backlinks from authoritative and relevant online media publications back to your site, to increase authority, awareness and ultimately, organic rankings.

Or said in another way Digital PR is an SEO strategy using traditional PR tactics to generate authoritative and relevant tier 1 links from credible sites.

If you want to take a deeper look into the difference between digital and traditional PR, we’ve written a blog that explains it all right here: Digital PR vs. Traditional PR.

Digital PR is just one component under the link-acquisition umbrella, which also includes more traditional link-acquisition tactics like link building, broken links, and guest posting.

What Does a Digital PR Campaign Look Like?

Generally, we work with two main tactics when working with Digital PR campaigns, with two sub-tactics within each:

1. Quick Win Digital PR Campaigns:

Utilise expertise knowledge and/or quotes to generate relevant news stories.

• Reactive Quick Win Digital PR Campaigns
• Planned Quick Win Digital PR Campaigns

2. Hero Digital PR:

Utilise internal, external or survey data to create multiple original and newsworthy stories, accompanied with supporting visualisations on a campaign page.

• Smaller Scale Hero Digital PR Campaigns
• Larger Scale Hero Digital PR Campaigns

Each tactics has it’s pros and cons, we’ve listed the most relevant to consider here:

Benefits of Digital PR Campaigns

While the number one priority for digital PR is to earn high quality links on authoritative and relevant sites (which you or your competitors can’t buy), there are a number of significant halo-effects, which can further support your brand awareness.  

Measuring Success of Digital PR

Using SEO tools like Google Analytics and Google Search Console as well as digital PR tools, measuring success in digital PR is much more data-oriented and accurate than traditional PR, and we are able to report on tangible figures such as:

• Number of relevant and high quality links
• Search visibility
• Sessions
• Direct traffic and referral traffic
• Brand name searches on Google
• and many more
  
  See a recent digital PR case study here.

Book a call here to see how our digital PR experts can provide your company with experienced digital PR services.