Digital PR Packages

If you’re looking to get started with Digital PR in Australia, one of the first questions you’re likely to have is how much a Digital PR package costs. 

At Prosperity Media, we offer fully bespoke Digital PR proposals tailored to your business. Pricing and strategy are shaped around factors such as your available budget, the results you want to achieve, your industry or niche, the publications you want to target, and the internal resources you have available.

We begin with an introductory call to learn more about your business and objectives. From there, our Digital PR specialists scope a number of tailored Digital PR Package options that align with your goals and deliver the greatest impact. If you’re interested in a bespoke Digital PR Package, contact our Digital PR experts today. 

That said, we also offer three core Digital PR Package options below, which can be used as a general pricing guide.

Digital PR Package Options

• Option 1: Quick-Win Digital PR Package – $5,000 – $6,000 per month – 2-4 quick-win Digital PR campaigns per month 
• Option 2: Small Hero + Quick-Win Digital PR Package – $8,000 – $10,000 per month – 1 small-scale hero campaign per quarter and 1-2 quick wins per month 
• Option 3: Large Hero + Quick-Win Digital PR Package – $10,000 – $15,000 per month – 1 large-scale hero digital PR campaign per quarter & 1-2 quick wins per month 

A quick-win digital PR campaign utilises expertise, knowledge, advice and/or quotes to generate relevant news stories or add value to breaking stories. For the right client, a quick-win strategy can be a relatively quick and low-cost method to gain links. For example, for our client Astor Legal, we achieved 102 links in a quarter from quick-win strategies. 

Hero digital PR campaigns use internal, external and/or survey data to create original and newsworthy stories, often supported by visualisations on a dedicated campaign page. You can view an example hero campaign here, which gained over 100 links for the client.

Want to know more about the types of campaigns we offer at Prosperity? You can read more about quick-wins and hero campaigns here. 

What’s included in our digital PR packages?

Tailored strategy development
We start with a deep dive into your brand, competitors, and goals to build a bespoke PR plan that aligns with your KPIs.

Innovative ideas
We run an internal ideation session to develop innovative Digital PR ideas aligned to your strategy and business objectives. Each idea is carefully validated based on newsworthiness and likelihood of success. We then present the strongest concepts to you, so you can confidently select the Digital PR idea that best fits your brand and goals.

High-quality data-led campaigns
We have a team of data analysts, copywriters and designers who take your campaign from concept to a data-driven Digital PR campaign asset designed for media outreach. 

Media targeting
We identify and engage with the right journalists, editors, and publications relevant to the story, as well as your niche and goals, so that the backlinks we secure move the needle for your business. 

Compelling stories
We craft and pitch personalised stories that resonate with your target media. We tailor each pitch to highlight the most newsworthy and shareable aspects of your campaign, relevant to each journalist. 

Performance Reporting
We consistently report on key metrics for placements and provide deeper reports on the results that matter for business goals  (i.e. referral traffic, keyword impact, domain authority growth, and estimated advertising equivalent) so you can see real ROI.

How to choose the right Digital PR package for your brand

Choosing the right Digital PR Package depends on your goals, budget, and the competitive landscape. The more campaigns you can run, the better the results you’re likely to achieve. Consistency is key — building a portfolio of backlinks and securing coverage across multiple publications helps establish authority and drive measurable outcomes.

Whether you opt for a smaller quick-win campaign or a larger hero campaign largely depends on your budget and the level of impact you want. Hero campaigns involve more hours, which means more story angles can be created, and ultimately offer greater opportunities to gain media coverage. Quick-win campaigns can work well in niches where you already have strong expertise or highly newsworthy insights, but for most brands, larger campaigns are the fastest way to make a significant impact.

Your industry and niche also play an important role. Some clients can achieve excellent results with targeted, smaller campaigns if they have a strong voice or specialised knowledge. Others, particularly in competitive sectors, benefit from larger hero campaigns to ensure their stories cut through the noise.

Finally, consider the competitive landscape. If your competitors are actively investing in Digital PR and outperforming you, scaling your efforts is essential to maintain visibility, build authority, and stay ahead. 

Ready to increase your website’s visibility?

Contact us today to learn how our Digital PR Packages can transform your brand’s digital presence, increase visibility and drive traffic to your site.