Here at Prosperity Media we have developed a list of over 40 SEO Tips and Tricks for 2018 and beyond, as we only have 2 months left in the year many businesses are starting to think about strategy in 2018. As we have been involved in the SEO space in Australia and the US for over 10 years it is only natural that we develop a list of effective SEO Tips for all to learn from both new and old SEO’s will hopefully pick up a tip or two from this list.
Tip 1 – Making sure content is relevant to the website – focus on building content that your readers will want to read and also share.
Tip 2 – Directories are still worth using if they are over PR2 – Domain Authority 20. Always make sure you check the PR of the directory if you are going to build a link. The reason is if you use a de-indexed directory it can be harmful to your brand.
Tip 3 – Never trust directories which ask you to use reciprocal links, let’s be honest if the directory has a dodgy reciprocal linking strategy then it is probably going to be accepting all types of spam website.
Tip 4 – Never used scraped or spun content on a business website. It is only going to hurt you in the long term if you want to build a viable brand which will last long term.
Tip 6 – Make sure you never build a high amount of highly commercial anchor texts to your homepage. It is advisable to mix up the anchor text of links to your site. you need to mix up your link profile with a high ratio of branded links and natural URL links to keep Google happy moving forward.
Tip 7 – Never use more than two Commercial keywords in your title tags and also try to make your title natural when you write them anything that seems to optimize and be hit by an over optimization penalty.
Tip 8 – Make sure you spend time to craft “readable” and keyword rich Titles and Descriptions, for example, a poor quality title is BUY SHOES | SHOES | LEATHER SHOES whereas a good title is – “Buy Shoes Online from a Reputable Supplier GTM Shoes Australia”. Try to include you brand name in titles where possible.
Tip 9 – Make sure you use Netcomber to check if a website is part of a link network. Even when you build links you can monitor the quality of the link using Netcomber.
Tip 10 – If you are looking to check out which keywords your competitors are ranking for organically be sure to use SEM Rush – http://semrush.com
Tip 11 – If you are looking to check out where you competitors are building links be sure to use: http://ahrefs.com
Tip 12 – Focus on creating high-quality content assets shareable content if you want to future-proof your strategy, here are 10 content marketing examples here.
Tip 13 – Make sure you have Google Places for the business set up and make sure you set up Google+ for business.
Tip 14 – Make sure you use your internal linking strategy effectively. Yet ensure that you do not link to more than 100 links per page. If you link to 1000 internal pages on your homepage it can, in fact, be negative to your internal linking strategy.
Tip 15 – When using the disavow tool make sure you are 100% sure about the links you are disavowing. that been said monitor all links pointing to your website on a weekly basis. If you see harmful links coming in it may be worth disavowing them especially if they are from 1000’s of pages.
Tip 16 – Make sure you effectively use social signals on your website and include correct social sharing buttons as per the example from Kogan-
Tip 17 – Never build a huge amount of links to your site in a short period of time it will only leave a negative impact. I have seen a fresh website build 100,000+ links in a week it can harm the website from the staff. When you launch a website make sure it has a natural link building flow from the start.
Tip 18 – EMD (Exact Match Domain) are still worth using if you build a brand from them with high quality content. Even for offline and digital marketing if you have a great brand name for your website it will be beneficial from a branding front. Here is an example of exact match domains working currently – http://jamesnorquay.com/reasons-quality-exact-match-domains-still-working-seo/.
Tip 19 – Never build links on sites which are de indexed.
Tip 20 – Check competitors using “Site:www.website.com.au” syntax to see how many pages are indexed, you can also use “link:www.website.com” yet the thing is this will only show a small sample of links you are better using Ahrefs to pull link data.
Tip 21 – Make sure you make good use of Google products such as – Google Webmaster Tools and Bing webmaster tools to track errors on your website. If you have a large number of errors showing on webmaster tools it is worth fixing.
Tip 22 – Use software such as screaming frog – http://www.screamingfrog.co.uk to crawl your website for errors.
Tip 23 – Ask business suppliers for links on their sites – like the saying goes if you do not ask you do not get the same goes with link building. Another thing you can do if you have an offline store is to check if there is a store based website you can gain a link from.
Tip 24 – Use PR yet make sure you focus on high-quality PR websites and not low-quality PR sites.
Tip 25 – Check your backlink profile break down using a tool such as: http://www.removeem.com/ratios.php
Tip 26 – Make sure you have a blog implemented on your website and try to share a piece of content at least once a week to keep up freshness.
Tip 27 – Find out what blogs your competitors are building links on but downloading their link profile using link research tools and then search for key terms such as “/blog” for example.
Tip 28 – Make sure you link back to your website from all branded social media properties, for example, you can link back from Twitter, Facebook, Google+ and YouTube profiles. It is also worth getting your brand on branded profiles such as Crunchbase and About.me
Tip 29 – If you every uploaded video content for your brand make sure you link back to the corporate website in the description.
Tip 30 – If you implement a blog on your business website, make sure you host it on a sub folder if possible been website.com/blog try not to host it on a sub domain been blog.website.com
Tip 31 – Always check for lost of broken backlinks pointing to your website, they make easy link acquisitions.
Tip 32 – If you are going to move a website make sure that you have the correct 301 redirects in place, failure to do so will result in loss of rankings.
Tip 33 – If you are going to translate content for international SEO make sure you hire local translators to do it, do not risk using Google translate.
Tip 34 – If you are going to build a PDF for your business and host it online make sure that you include links back to your own site within the PDF’s first few pages.
Tip 35 – If you are going to implement comments on a blog and your focus is SEO. Do not use Facebook comments because they use an iFrame which means search engines can not read the comments. Use a platform such as Disqus which is great for SEO.
Tip 36 – Interview someone interesting in your industry or someone different it is amazing how much traffic you can get from an effective interview.
Tip 37 – Make sure you use Facebook sponsored stories to promote any piece of content you make on your website. By using sponsored stories you can amplify the reach of your content generating additional links, visibility and social shares.
Tip 38 – Run a competition with your blog and make people enter by posting out a specific tweet it will help your websites social shares.
Tip 39 – Monitor bounce rates on your website via analytic’s. If you have a large number of pages with a strong bounce rate it can act as a negative signal to Google.
Tip 40 – Have fun, SEO is all about being creative an thinking outside the square if you are not having fun when you are doing SEO you are in the wrong job.