This year during early June 2016, we are lucky to have nine great search marking speakers talking at different events in Sydney and Adelaide. I personally wanted to draw attention to some of these speakers. It is great to see Australian events attracting more global speaking talent to provide high quality content for conference attendees. The team at Prosperity Media reached out to some of our favourite speakers to ask what the audience can expect during their talks.

The following events still have tickets left for sale and we suggest you check out the agendas in more detail and secure a ticket today –

Search Marketing Summit – http://www.searchmarketingsummit.com.au/ (Tickets: $845 – $1200 range) Date – May 31st – June 3rd.
Big Digital Adelaide – http://bigdigital.events/ (Tickets: $349 range) 
Date: June 7th-8th.
South Start Adelaide – http://www.southstart.co/ (Tickets $139 range)
 Date: June 8th-9th.

Now over to the speakers:

garyi

Gary Illyes
Company: Google 
Speaking at: Search Marketing Summit Sydney, Big Digital Adelaide

  • What is your expertise and background?
My background is in journalism, that’s clear, but my expertise is a bit hazy to be frank, because I worked on many things that sometimes seemed unrelated. In general they all revolved around helping people and businesses improve their online presence.
  • What can the Australian audience expect from your presentation?

In my talks I will focus mostly on our recent launches like AMP or perhaps RankBrain. I’d like to give people an update on projects that we feel are important or have too many misconceptions floating around.
  • A more personal question: What are you most looking forward to seeing on your visit to Australia?
People! Australians are so awesome!

LarryKim

Larry Kim
Company: WordStream
Speaking at: Search Marketing Summit Sydney

  • What is your expertise and background?

I’m the founder of WordStream, the world’s largest PPC software company managing over a half billion dollars in ad spend for over 10 thousand customers. My background is in Electrical Engineering – a few years ago I  became interested in internet marketing and entrepreneurship and started the company. I blog about different internet marketing topics including Link Building, Social Media Advertising, AdWords, and start-ups.

  • What can the Australian audience expect from your presentation?

In my keynote I will be sharing unusual research and theories and ideas on Rankbrain (backed by data) and what I think it means for the future of SEO, and what SEOs should do to take advantage of these changes. You can also see me at the PPC training day where I will be covering hot AdWords topics like custom audiences and RLSA, as well as unusual Facebook Advertising strategies on how to make your content go viral for $50.

  • What are you most looking forward to seeing on your visit to Australia?

This is my first speaking engagement in Australia so I’m mostly looking forward to meeting internet marketers who I know from social media who I have never met in person.


AleydaSolis

Aleyda Solis
Company: Orainti 
Speaking at: Search Marketing Summit Sydney, Big Digital Adelaide

  • What is your expertise and background?
A few facts about me and my professional background:

-I am an International SEO Consultant -service that I provide with my company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish in events like MozCon, SearchLove, Pubcon, SMX, SES, BrightonSEO, The Marketing Festival, etc.) & entrepreneur (providing free SEO related tools to the community as well as developing my own Web projects). I also give classes at various SEO & online marketing courses & masters (KSchool, Pompeu Fabra University, ISDI Online, etc.)

– I have more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments. I’m specialized in organic search, and focused on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.

– I have been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016.

– I love to share and I’m very active doing that in twitter and now snapchat. With more than 34K followers in twitter I share about SEO & online marketing tips, news & resources, you can follow me at @aleyda or in my newsletter: aleydaseotips.com.

  • What can the Australian audience expect from your presentation?

I’m going to be speaking about Mobile optimization and how you can make the most out of it right now! Many companies became mobile friendly last year with Mobileggedon however, they are still far from having a real mobile search strategy and taking every available opportunity to make the most out of it and provide the best mobile search experience to their users to maximize traffic & conversions. I’m going to share how to identify these opportunities in order to grow your mobile search presence now!

  • What are you most looking forward to seeing on your visit to Australia?

I’m an avid traveler and Australia had been a must go destination for me already for a long time (with my Australian visit I would have already set foot in the 5 continents). I’m very looking forward to visit Sydney where I’ll go for a few days, seeing the famous opera house, the harbour, bondi beach, … getting to experience the Australian amazing nature. Also in Adelaide I’ve been told there’s an impressive zoo with giant Pandas … I want obviously to see the Australian own koalas & kangaroos, and of course, get to know and interact with Australian SEOs & online marketers 🙂

DennisYu

Dennis YU
Company: BlitzMetrics
Speaking at: Search Marketing Summit Sydney

  • What is your expertise and background?

Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek’s SocialTimes column.

Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

  • What can the Australian audience expect from your presentation?

Growth hacking is about getting the most impact from as little effort as possible. This is the tactical, step-by-step process that you can repeat and run evergreen via the “dollar a day” technique. We’ve perfected these growth hacking techniques for years internally, and for our clients, earning the Golden State Warriors a 29X ROAS on ticket sales. We’ve implemented these techniques across all industries and sizes, from small business to enterprise; educational software companies like Delta Ed, to publishers like The Economist. Best of all, it’s not hard. All you need is 10 minutes and $1/day to start seeing results. There are 6 phases to growth hacking:
Digital plumbing Goals Content TArgeting Amplification Optimization

In this presentation, you’ll learn to save time, energy, and money when it comes to Facebook advertising by learning from our experiences and failures, rather than going through them yourself. You already know SEM, now see how organic and paid work together in social– a mix of content marketing, PR, personal branding, and Facebook ads working together. Whatever you don’t catch, you’ll have the checklists for you or your teammates to implement later. This workshop is for all levels– Directors of Marketing, agencies, entrepreneurs, PPC specialists, analysts, nonprofits, small business owners, and students. Whether you’re on the paid or organic side, create content or don’t, learn how to get results from these cross-channel techniques.

  • What are you most looking forward to seeing on your visit to Australia?

I’m looking forward to hanging out with my super friendly Aussie peeps and making new friends.

Joel Klettke

Joel Klettke
Company: Business Casual Copywriting
Speaking at:  Big Digital Adelaide

  • What is your expertise and background?

My expertise is in conversion optimization, with a specialty in conversion copywriting.
I started out in a small agency where my title was “Lead SEO”, but my role was a lot broader – doing strategy for entire digital campaigns, picking up PPC as needed and even writing content for a few client sites.

I’ve always loved writing, though – and when I saw the industry beginning to turn its head toward content marketing and, later, conversion optimization, I jumped at the chance to build my own business serving those needs.

Now, I’ve been able to work with LOADS of digital agencies and some well-recognized brands, like HubSpot, WP Engine, Ion Interactive, Safelite and more.

  • What can the Australian audience expect from your presentation?

The audience can expect for everything I share to be immediately actionable and grounded in the real world. I’m going to be sharing frameworks and processes that make content marketing easier and more effective – all of which I’ve actually applied for clients of all sizes (so I know it actually works).

  • What are you most looking forward to seeing on your visit to Australia?

    Honestly, I’m not sure – and THAT is what I’m excited about! I Love being a stranger in a new place and just letting the experience come to me.


Dawn Anderson
Dawn Anderson
Company: Move it Marketing
Speaking at: Big Digital Adelaide

  • What is your expertise and background?
Dawn runs UK based Move It Marketing and has been involved in SEO and web development for nearly 10 years, following a career change. Prior to this she ran her own businesses for 15 years. She specialises in technical and architectural SEO consultancy around crawling and indexing, working in competitive markets covering sports betting, insurance and personal injury and runs Move It Marketing as well as her own lead generation affiliate projects and ecommerce projects
  • What can the Australian audience expect from your presentation?
I’ll be talking about why and how to work with Googlebots, the URL Scheduler and the history log managers in Google’s Search Engine System (The Appliance) to gain better crawls, escape URL classification as an ‘Unimportant Page’, and gain maximum benefit and efficiency from a finite crawl budget allocation (with evidence to support all).
  • A more personal question: What are you most looking forward to seeing on your visit to Australia?

I’m looking forward to spending some time with family based in Sydney, sightseeing, seeing the light festival, visiting Cairns for a short break and experiencing Adelaide – and of course meeting new SEO folks and catching up with those I know already.

GianlucaFiorelli

Gianluca Fiorelli
Company:  I Love SEO
Speaking at: Big Digital Adelaide

  • What is your expertise and background?

I work in the Search Marketing industry since 2004, when I was forced to change my professional career.

In fact, before that year I was working in the TV industry as director of a satellite Movie and Series channel. However, due to the merging of the two Italian satellite platforms, the channel I was directing disappeared and I was asked to take in charge the websites of others TV channels. It is because of that change that soon I discovered that there was something called SEO and, as there weren’t that many professional SEOs at that time, I ended learning SEO myself.

As you can see, my background is absolutely not a technical one, but – let’s say – a content and marketing one, which is a very useful background to have considering how content and marketing are essential to good SEO nowadays.

Said that, that doesn’t mean that I am one of those “SEOs”, who despises the value of a deep technical knowledge, and I spent many of my early years in learning all the technicalities governing our job, and that is why I became passionate of things like patents.

My beginnings, though, are quite similar to many of others SEOs of my generation, who became SEOs almost by case and not really because it was something we want to do or become.

Then, after my relation with the TV channels’ websites ended, I started my life as an independent consultant working at first with Italian small business and after, especially since when I started being more visible and active amongst the international SEO community, opening my services to the global market, so much that right now I have more clients from other countries than Italy or Spain, the country where I live since 2004.

  • What can the Australian audience expect from your presentation?

My presentation won’t touch technical topics, also because those ones will be touched by others speakers like Aleyda Solis or Dawn Anderson, neither it will be about topics I love like Semantic Search, Hummingbird and how to practically optimize our site accordingly to what the patents of Google may suggest us (well, being Gary Illyes of Google speaking, that part is going to be covered for sure)… so I decided to present something more marketing related.

I will talk about how we can use archetypes in order to better define our online identity as a brand and so being able to better and stronger connect with our audience.

Mine won’t be a “theoretical” talk, but I will present many real cases of successful use of archetypes and actionable ideas about how to implement them in an online strategy.

  • A more personal question: What are you most looking forward to seeing on your visit to Australia?

Unfortunately, due to personal commitments, I will not be able to stay in Australia as much as I would love to.

However I will be able to spend few days in Sydney first and Adelaide after, so I am planning to see the most I can of them and, especially and as I love to do always when I travel, to live Australia as I wasn’t a tourist but trying to live it as an “australian”… so, tips are welcome 🙂

Ah… surely I will have to find a way to shot as many selfies with a koala as I can because, if not, my kids will kill me.

kate-toon
Kate Toon
Company:  Clever Copywriting School
Speaking at: Big Digital Adelaide

What is your expertise and background?

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.

She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.

Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast.
She presents the Write for Business show for the Dale Beaumont’s Business Blueprint channel.

  • What can the Australian audience expect from your presentation?

– Advice on how to get more bang from your blogging buck.
– How to turn SEO keyword phrases into engaging blog post topics
– Creating an inspiring, manageable content strategy
– Writing clickable, killer headlines
– Deciding on your blog’s structure, length and call to action

– Repurposing blog content for maximum brand exposure

  • A more personal question: What are you most looking forward to seeing in Adelaide? 

The inside of my hotel room. Peace and quiet, no kids, dogs, or husbands. Bliss.

 

JN

James Norquay
Company: Prosperity Media
Speaking at: Big Digital Adelaide, South Start Adelaide

  • What is your expertise and background?

    I founded Prosperity Media in 2012 after working in the SEO space for over 10 years in Australia and the US markets.

James started working in digital marketing by developing his own network of content websites which went on to generated well over 20 million unique visitors from organic search with a strong focus on the US market. These websites were later sold on to a US media company.

James then moved into enterprise level consulting working for large businesses such as Virgin Mobile, Optus, David Jones, Woolworths, BWS, Apparel Group, Maurice Blackburn, Slater & Gordon, Travel NT, Citi Bank and many more large scale Australian and global businesses to drive SEO and inbound marketing growth. James also developed numerous training courses to assist with the SEO development of these large scale businesses.

In 2012 James decided it was time to start his own business, this is where the team at Prosperity Media were formed. With the first offices been located in the heart of Sydneys CBD at Town Hall. The team works on complex and large scale SEO projects for ASX listed companies, funded start ups, affiliates and mid size business.

  • What can the Australian audience expect from your presentation?

    I will be sharing actionable tips and tactics which have worked in the past for our current client base.

20 content marketing tactics to make your business blog go boom!

Are you keen to take your business blog to the next level? I will show you 20 proven content marketing  tactics and tips which have worked to achieve hyper growth for Small, Medium and Large size businesses in the Australian and US markets. In this highly actionable session you’ll learn: Content Marketing tips for all budget levels to assist traffic growth. Examples and case studies of past Content Marketing which has worked well in the Australian market. How to leverage internal business assets to assist content marketing efforts on your business and more.

A more personal question: What are you most looking forward to seeing in Adelaide? 

I personally have never been to Adelaide after living in Australia and Europe and visiting Melbourne and Brisbane 50+ times. So it is about time I visit the city and see what it has on offer. I am also speaking at South Start Adelaide in the same week so it will be a busy 4 days.

So now you know a little more about each event and speaker you do not want to miss these events.