7 Enterprise SEO Trends for 2024/2025

The trinity of visibility, rankings, and traffic still drives SEO efforts and the constant need for high placement in online searches. However, the world of SEO is constantly changing, with emerging trends driven by factors such as AI and machine learning.

We have over a decade of experience working with enterprise clients in the US, Australia and Europe. We’ve provided enterprise SEO services for companies with large-scale and complex websites. We’ll use this experience to share how we see the enterprise SEO industry evolving over the next year. 

Enterprise earch engine optimisation differs from smaller companies and organisations. While some elements of traditional SEO apply and the goal for search engine rankings, enterprise SEO has unique challenges that won’t feature elsewhere.

Here are 7 SEO tips relevant to enterprise companies for 2025. Use these as part of your SEO strategies for next year and help keep your business up where it belongs.

1. More Search Generative Experiences

Introduced by Google in 2023, Search Generative Experience or SGE augments traditional search engine results with AI-generated insights. We’ve all seen this when we’ve typed something into Google – a summary appears right at the top, meaning users don’t always have to trawl through suggested results.

Equally, this snapshot can be a platform to signpost the viewer to the information they want to know next. It takes the pain out of wading through a list of web pages to try and find specific data or the answer to a question.

SGE may make it harder to rank for standard question-based keywords meaning users could find their answer in the SGE overview and need look no further. Suddenly, being right up there in the top five search results is even more critical or perhaps making it into the SGE overview will become the new goal.

2. Digital Shelf Optimisation

Digital Shelf Optimisation or DSO takes understanding customer interaction to a new level and can be deployed to enhance the user experience and boost brand image. It’s all about capturing every touchpoint of the customer journey to create a seamless retail experience.

DSO gives businesses a competitive edge by helping them stay ahead of their competitors, remaining visible and increasing their appeal and conversions. DSO is a strategy focusing on SEO, optimising conversion rates, listing page optimisation and branding.

Anywhere your product is featured forms part of your digital shelf, so anything related to a product’s online visibility is relevant, including high-quality content, images, videos, pricing, and customer reviews. Platform refreshes, product presentation trends, and competitor development mean that enterprise SEO strategies need constant revision to keep enterprise sites ranking well.

3. Frequent Google Algorithm Updates

Because of continuous changes to how people use search engines, Google constantly updates its search algorithm. Of course, the most significant change in the last couple of years has been the addition of SGE. However, the giant search engine provider continues to make more changes on a regular basis which should inform your SEO efforts.

Google wants to transition from being the leader in search engines to being a self-proclaimed search and answer engine. This is possibly the biggest structural change in the last few years and impacts all enterprise sites. Monitoring Google algorithm updates will remain a crucial element of enterprise SEO indefinitely.

4. Added Importance of E-E-A-T

Optimising for E-E-A-T has always had a strong correlation with successful SEO strategies and continues to do so. It’s easy for marketing teams to overlook E-E-A-T in the avalanche of new developments like SGE. However, when working with enterprise clients, we have seen this deliver and always place this as a cornerstone of any marketing strategy.

E-E-A-T – the recently added ‘E’ stands for experience – should remain a leading priority in enterprise SEO goals. As an enterprise SEO agency, we focus on a solid foundation of keyword research for quality content creation for web pages that really perform and credible link building, including internal linking, to drive more organic traffic.

Google doesn’t use E-E-A-T as a direct ranking factor in its search algorithm but it does use it as an evaluation to inform and improve its algorithms. This is about providing the most trustworthy, helpful, and reliable content.

5. Digital PR Will Continue to Grow

Digital PR is all about increasing brand awareness as part of an integrated marketing strategy and through digital campaigns.

The essence of digital PR is a quest to develop backlinks from gold standard and relevant online media sources to garner credibility, authority, and perception and ultimately increase organic traffic and rankings.

Digital PR is just one but an essential element of any link-building and acquisition strategy and involves three key components:-

• Reactive PR
• Proactive PR
• Campaign-led Digital PR

There are numerous spin-off benefits of digital PR campaigns, including increased credibility, heightened brand awareness, more engagements and reach to new customers. In our experience, this is probably the leader on this list of enterprise SEO tips in terms of the most significant impact on search engine optimisation and an improvement in key performance indicators for an enterprise company.

6. New Search Engines Emerging

Google holds the crown when it comes to search engines, so it’s easy to operate a tunnel vision policy and not see the upcoming challenges to this throne. A key factor for users is Google’s tracking policy which is being used to leverage alternatives that are private, an increasingly attractive feature. Google has form when it comes to illegal surveillance.

Galloping up from the rear of the field is Search GPT, an AI-powered search engine designed by OpenAI with a specific intent to take a tilt at Google and topple it from its dominant position. SearchGPT is not an alternative to Google but offers something different and leverages AI developments rather than coming from a traditional search engine standpoint.

Rewording traditional inquiries on Google over and over is a frustration for users to find what they want and this is where AI has an advantage, a point Google is well aware of with its deployment of SGE. Take a look at Perplexity, a mix of ChatGPT and Google, or BraveSearch which doesn’t harvest user data and has a privacy-focused AI answer engine.

While there are still powerful traditional search engines like Bing and Yahoo, the concept of searching online for information is changing, and enterprise SEO strategies need to keep up with the pace.

7. New Search Behaviours

As technology develops, people change how they search, or is it the other way around? But age plays a part; Gen Z and Millennials prefer to search for information on social media because that’s where they spend most of their time. This could be a significant shift for enterprise sites that service this sector and have traditionally relied on search engines.

A small market segment relies on generative AI-based search platforms but this will grow with some forecasts suggesting that the development is likely to be rapid. Traditional search engines still have their place but technical SEO needs to embrace emerging technologies and shifting customer focus determined by age.

How to Prepare Your Website for These Trends

Back in the day, engaging with online users was all about visibility on search engines and it still is. However, how people use search engines is starting to change, and a growing element looks in different places for information, simply based on how they use the internet.

We recommend to any enterprise company that we represent that enterprise SEO strategies still retain the fundamental and core principles of technical SEO. Engagement is still about search engine optimisation, but your SEO team must embrace emerging trends and new technologies alongside traditional practices in order to best serve their overarching business objectives.

Frequently Asked Questions

How can I best leverage Search Generative Experience?

Dedicate an element of your marketing strategy to understanding and monitoring SGE so you can keep a watching brief on developments. SGE will become increasingly important for any enterprise website and stand alongside SERPS.

Should I change my marketing channels?

It depends on your user demographic. Your marketing strategy should forecast market trends for the next 2-5 years, and detailed SEO metrics can help keep you ahead of the curve if your user base starts to change its preferences.

What is the primary benefit of Digital PR?

Digital PR takes the pages on your site and uses them to reach more people in your target audience in a controlled and quantifiable way. Digital PR needs an underlying digital marketing strategy. If you don’t have this expertise, its worth collaborating with a good SEO agency to strengthen your enterprise SEO team.

Prepare Your Strategy With US

How search engines work has began to change after a decade or so that has been relatively static and unremarkable. If you look into the future with uncertainty, then our team at Prosperity Media can help you with forward-thinking strategies that will keep your business one step ahead of the crowd. We’ll help build an enterprise SEO strategy that works now and adapts to what’s to come.