The popularity of the LinkedIn speaks for itself. Hundreds of millions of users solidifies it as the most popular social network for professionals. LinkedIn can be a fantastic tool if used correctly, unknown to most are hidden features and other tricks that can boost your profile.  Here are 14 secrets to using LinkedIn:

Be reserved

Its most likely that others don’t care about what you’re doing with your profile. Turn off activity broadcasts and change the setting for “select who can see your activity feed” to “only you.” When you’re updating your LinkedIn profile, it can annoy your contacts if they’re alerted to every little change.

Take opportunities

Joining every group available isn’t always the best idea. Choose groups that allow you to interact and connect with people who are in your profession or target market. Being part of the group gives you permission to reach out to them and invite them to join your network.

Know your strengths

If you have specific strengths, use that to your advantage. If you don’t have many, work on some and refine your skills. It’s ok to repeat these strengths on your profile.  Describe the proficiency of your top skills, giving a summary of multiple experience where you have excelled.

Take the space you need

LinkedIn endorse a formula of creating one experience entry for each job title you have held. Use this space to communicate your activities and achievements in that role. Don’t stress about dates, it’s OK to have overlapping dates.

Be a pest

Ask your contacts to endorse you! Endorsing you best skills or skill will aid your profile substantially by influencing people looking at your profile. Furthermore, have the courage to delete or reject the endorsements that aren’t central to how you want to be known.

Think before you endorse

This may seem unfair after the last point. However, recommendations of other people reflect on you, their reputation is seen an extension of your values. You don’t want somebody else’s reputation to hinder your success.

Reuse and repurpose

Reuse and repurpose the content you already have available. Consistency is important, and communicating the same content in different forms helps reinforce messages and reassure brand consistency. Activity updates can be turned into blog posts and vice versa. Repurposing articles can aid your profile as well.

Be promiscuous

Another piece of advice linkedIn give you is to only accept connection requests from people you know. LinkedIn’s search algorithm favours those who are in your network. Meaning, when people are looking for what you offer, the results of their searches are displayed with first level connections, then second level connections and so on.

Spend wisely 

Don’t be afraid to spend a little cash! Reaching out to somebody can be difficult at times, spending money on a month to month premium subscription is a good way to bypass this. You can easily cancel a Premium Subscription after getting the necessary use.

Get personal  

Remember that a CV and linkedIn profile is not the same thing. It’s mart to compose your profile like you are talking to an individual in person. Let them know your personality, passions and traits. This helps them get an understanding, but also sets you aside from others.

No casual headshots 

Make sure your headshot is high quality! This is a common tip, that’s because it’s an important one. LinkedIn is not the place for casual snapshots or old Facebook photos. Also, make sure that you’re either facing forward or turned toward your left shoulder, this points you in the direction of your content.

More the merrier

Get at least 500 connections. In addition to widening your audience, the magic 500+ in your profile has a psychological impact on those who view your profile.

Be a procrastinator

Don’t rush the process, it’s wise to only reach out to people once you are truly happy with your profile. Straight away they will view your profile, even before then connect with you.

Don’t limit yourself

Don’t limit the number of groups you join. Join groups related to your area of expertise, industry, alumni, passions, social causes, and other aspects of your identity. This will give you greater access to more people who can influence your brand. People who look at your brand, can learn and get a general idea by looking at your groups. Always select high activity groups with lots of members, this reflect well on your brand.